September 24, 2010 – Doctors Express, the first nationally franchised urgent care, received major national exposure in August with feature stories on the CBS Early Show and Today Show as well as an article in The Wall Street Journal. 919 Marketing focused the successful public relations campaign on the story of one owner who bought a Doctors Express franchise while still holding down a full time job. The media covered the story because it highlighted a growing trend of white collar workers “moonlighting” by buying a business while still working a day job.
919’s media campaign for Doctors Express focused on Joe Castelano, who bought a Doctors Express in Ho-Ho-Kus New Jersey while still working his full time job as a financial services salesman. The story ran in the August 18 edition of The Wall Street Journal and was featured on the Today Show and CBS Early Show a week later.
“Our goal was to increase positive brand awareness for Doctors Express and drive interest from people who are looking to buy a franchise business,” says David Chapman, Founder and CEO of 919 Marketing. “After the stories ran on network TV and in The Wall Street Journal, the phones were ringing at the corporate office. As a result, we accomplished our mission of taking this brand to the national stage and to the targeted audience of potential franchise owners.”
In the last year alone, 919 Marketing has generated 300 million media impressions in national media outlets including Fox Business News, The New York Times, Good Morning America, Inc. Magazine, Ladies Home Journal, PEOPLE, and Prevention Magazine.
919 Marketing provides marketing and PR services for a wide range of national clients in various industries, including franchise, healthcare, consumer products, and science and technology companies. Some of 919’s most notable clients include Senior Helpers, Doctors Express, Fibrenew International, Chord Buddy, Halo Monitoring, AdvantaClean, CESI Debt Solutions, and TempleTouch Thermometers. For more information on 919 Marketing and their clients, please visit www.919marketing.com.
For more information on Doctors Express, please visit www.doctorsexpress.com.
# # #
About 919 Marketing Company:
919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning
marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.
919 marketing provides strategic planning, public relations, interactive marketing and creative development services – each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com.
About Doctors Express:
Doctors Express is the first national urgent care franchise that offers a consistent, broad range of treatment and service on the spot. With urgent care facilities across the US, patients are treated by licensed medical professionals who are on-site every day, including doctors, nurses, and x-ray technicians guaranteeing the highest quality medical care available. Doctors Express provides treatment for injuries and illnesses while offering a convenient, lower-cost alternative to visiting a hospital emergency room. For more information on Doctors Express or to find a location near you visit www.doctorsexpress.com.