Hook the Media: How To Tell Franchisee Stories
Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid Franchise PR strategy is key, so it may be time to take the next step toward long term success. We’re talking about increased brand visibility and presence in the media. You may think sending out a couple press releases about your business will do the trick – talking about the best your business has […]
by Dear PR Graduate: Now The Real Education Begins.
America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agencies down. Big time. There’s no other way to look at it. Here at 919 Marketing, we take a back seat to no one in the quality of the PR associates we hire, and the standards to which we hold them on behalf of our clients, whether our new employees are heavy with industry experience or are still hungover from their college graduation party. But these times are pushing us to the […]
919 Marketing Wins Three Prestigious Video Awards
Telly Awards Solidify 919 Marketing as Video Giant Taking Home the Tellys We are very proud to have brought home three Telly Awards for exemplary use of video. This prestigious competition pits top production companies, ad agencies and television stations against one another in a head-to-head showdown. This is 919 Marketing’s 4th Telly Award and officially solidifies our presence as a video production powerhouse. This year, 919 Marketing won the Silver Telly Award in the General Institutional/ Corporate Image category for a video created for Window World, America’s largest replacement window and exterior remodeling company. This award-winning videoshowcases Window World’s Veterans Airlift Command, which […]
You’re A Rock Star And We Know It
The More Things Change, The More They Stay The SameI spent over a decade working with entertainers and musicians. From recording studios to concert venues, with a few cruise ships in between, I’ve seen my fair share of rock stars, both literally and figuratively. Of all my experiences, I’d say the vast majority haven’t been with actual rock stars, just people who thought they were rock stars. Regardless, whether it was a show for Vince Neil(quintessential rock star) or in-studio with a wannabe musician, everyone got the rock star treatment. Fast forward to my time at 919 Marketing Company and I find my […]
Social Media Marketing: Is It Really That Important?
All day long, I’m checking Facebook, Instagram, Twitter and LinkedIn. It’s part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there’s usually no time. So, every evening on my drive home from the office I call my wife to check in. Our conversations range from a detailed report of how everyone’s day went to, “When you get home, the kids are your problem!” That’s usually followed by, “They’re finally quiet because I just let them use their iPhones so I could finally enjoy some […]
Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of ‘The Profit’ On CNBC
Beef Jerky Outlet, the nation’s fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand. The Profit is a hit CNBC show that highlights Lemonis as he works with struggling, cash-strapped businesses to help them improve their situation. 919 Marketing helped Beef Jerky Outlet become one of the fastest growing beef jerky retailers in the nation. Click below to learn more about 919 Marketing servcies. Learn More
Internet vs. The Alphabet
By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man.Though we’ve all likely heard of the bill, some may not “get it,” or have been given the opportunity to see what those letters mean. In short, SOPA was designed to protect the rights of industry from online piracy – a company like Paramount, for example, would fall under its protection. SOPA is aimed largely at combating the […]
9 Ways to Supercharge Your Press Release
Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it. To supercharge your press release, “socialize” it! Every press release you write from today on, should include: A Twitter pitch. Sell the story in your press release in less than 140 characters (so that you can leave room for #3). Make it saucy enough that someone wants to Retweet it and click on the link to read more. Your company or product’s Twitter handle. Just make sure you’ve got someone available to respond. A shortened, trackable URL . Use bit.ly […]
Digital digs: 9 Web tools that have my interest (for this moment)
Anyone will tell you, I am a digital tool fanatic. I love the latest and greatest, the fastest and sexiest. Here’s the tools that I am currently “digging” to get my stuff done! We’re not even remotely affiliated with any of these companies… I just am loving their products. Wunderlist – My answer to “GTD.” The “Things” app and the bloated Getting-Things-Done model is just too cumbersome for me. Wunderlist gave me everything I wanted, for free. Multiple lists, pretty checkboxes, cloud-syncing, compatibility with every device I own (and there’s a lot of them). Reeder – I’m a Mac and iOS user. […]
16 Ways to Handle Negative Reviews and Comments
Every business is at risk of getting negative online reviews or negative comments to a blog post. Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode. After all, it’s our first reaction to defend ourselves (or business or product or service) when delivers a blow. But when it comes to handling negative reviews and comments, there is only choice: Kill ‘em with kindness. If your business, product or service gets a negative review Monitor for mentions of your brand name using Google Alerts or monitoring software like Trackur or Radian6. This way, you’re one of the first to know when there is […]