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Internet vs. The Alphabet By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man.Though we’ve all likely heard of the bill, some [...]

The 7 Things Other PR Firms Don’t Want You To Know There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way.  By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have [...]

9 Ways to Supercharge Your Press Release Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it. To supercharge your press release, “socialize” it!  Every press release you write from today on, should include: A Twitter pitch.  Sell the story in your press release [...]

Iconic Brands With the Upper Hand: What You Can Learn From Them? Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy. So, naturally, I’m really digging these brands that are cleverly adapting their marketing strategies to incorporate figures [...]

The PR Mistake Franchisors Often Make Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of [...]

Why Does Buzz Help Business? Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say? Those are all vital questions, the daily essence of what we do. That being said, most people never really consider something much more fundamental – Why it all [...]

Newsjacking: A New PR Approach Or Just A Gimmick? It goes without saying that getting media coverage for a client is a pretty sizable part of the job if you are a PR professional. Whether you choose to stick with traditional print and broadcast media or go the digital path by pursuing social media and [...]

CEO of 919 Interviewed by American City Business Journals Chief Executive Officer of 919 Marketing Company, David Chapman, recently interviewed with Frank Vinluan of American City Business Journals to discuss the Carolina Hurricanes and what makes a successful sports brand. ‘The first step is to get past the common perception that a brand is created [...]

Is Your Story Newsworthy? There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s [...]

Digital digs: 9 Web tools that have my interest (for this moment) Anyone will tell you, I am a digital tool fanatic.  I love the latest and greatest, the fastest and sexiest.  Here’s the tools that I am currently “digging” to get my stuff done!  We’re not even remotely affiliated with any of these companies… [...]