Archives

Client-Agency Relationships: Love is a Two Way Street.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 2 Min Read

The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication, etc.) to bewildering Bermuda Triangle reasons (new marketing director cleans house 80% of the time regardless of results, CEO’s cousin or wife is a marketing expert, etc.), and everything in between. On the other side of the coin, it’s hard to fire a client, akin to breaking up with a neurotic, abusive supermodel. Every founder starts an agency thinking, “If I do great work, clients will be happy, more business will flow to the company, employees will be happy, and […]

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Don’t Find Yourself on the “Ridiculist” – Get Your Facts Straight.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 3 Min Read

A few weeks ago, my son was working on a report for school.  He showed me what information he had gathered so far, and when I questioned one of the facts he told me, “Dad, it’s ok, I found in on the internet.”  Sure enough, he did, but it wasn’t a legitimate site for research, such as National Geographic.   It was a site written by a fan of civil war battles.  Nothing against the site or the writer, but in many cases it offered his thoughts of a battle, not the historical facts.   And that’s my point, with sites like “The Onion” out […]

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What’s Your Franchise Marketing Roadmap?

April 17, 2019|Earned Media, Owned Media, Paid Media, Shared Media, Uncategorized | 3 Min Read

To paraphrase a line out of  The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.” A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a consistent, compelling cross channel brand. The company was launched over two decades ago around a revolutionary computer based language-learning product.  Now they’re a multi-million dollar business with a successful IPO and a roster of products sold around the world. Amazing as it may sound, before engaging us they never had […]

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AdvantaClean Cleans Up with 919 Marketing

April 10, 2019|Owned Media, Uncategorized | 3 Min Read

AdvantaClean, a leading national franchise in mold/water removal and air duct/dryer vent cleaning services, has engaged 919 Marketing, a nationally acclaimed full-service marketing and PR firm, as their PR Agency of Record (AOR). AdvantaClean, led by CEO and Founder Jeff Dudan, was attracted to 919 Marketing’s recent national and local PR success with blue chip franchise clients like Senior Helpers, Doctor’s Express, and UNITS Mobile Storage. ‘919 came to us with proven success driving press for other emerging franchise systems on a national and local level and they showed us ways they could help us accelerate our business,’ said Dudan. […]

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Nationwide Consumer Media Coverage Drives Kolache Factory Brand Expansion.

October 3, 2018|Earned Media, Owned Media, Paid Media | 2 Min Read

Three things on every restaurant chain’s To-Do list: create big media buzz, build greater brand awareness and have increased customer engagement and sales. With 919 Marketing leading the way with the Create a New Kolache PR campaign, the Houston-based bakery chain The Kolache Factory was able to do all three. The Create a New Kolache contest asked customers to submit ingredients for a new kolache flavor (A kolache is a Czech pastry filled with meats, cheeses and fruit). The winning flavor was dubbed “Yes, Please” Mac-and-Cheese, a combo of mac-and-cheese, brisket and jalapeño peppers (YUM). Dawn Nielsen, Kolache Factory COO says, “We are thrilled with the results […]

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Top Ten Franchise Sales Videos That Close Deals

August 21, 2018|Earned Media, Owned Media | 1 Min Read

This pre-recorded webinar gives you the inside scoop on the top ten types of videos used by franchise brands, and explains when and where to use each one in the sales funnel.  It also includes direct links to view ten actual franchise sales videos. The webinar also gives you useful tips on cutting production costs and developing video marketing tactics to maximize sales results. Watch and Download: Top Ten Franchise Sales Videos And How To Use Them To Close More Deals

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Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline

August 14, 2018|Owned Media, Paid Media | 2 Min Read

Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of franchise brands – from high-tech to health care, hair care to elderly care. Here’s my take on franchise sales: Franchise brands are dangerously dependent on “rented” lead channels for finding franchisee prospects versus creating their own sales channels. Here’s an Example: Your brand doesn’t own the content on your Facebook page, and Facebook could decide to remove business pages at any time. They are also considering charging a premium price for leads that convert. Here’s another: It’s entirely plausible […]

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The power of one bad tweet…and why we’re dressed up like cows.

May 12, 2018|Earned Media, Owned Media, Uncategorized | 2 Min Read

Several of our number got quite a large dose of humility today due to this tweet… We wanted to share our story and our letter to the Triangle Business Journal. You’re gonna love this! Dear @TriangleBizJrnl, We appreciate your daily Tweets, Especially the ones about good eats. @ChickfilA #cowday is no joking matter. We got all dressed up to get a free platter. The prep time and dress up were such a delight, But when we arrived, we were met with a plight. Your tweet didn’t specify the day to arrive, And through the ordeal, we didn’t think we’d survive. We now know the link […]

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Social Geek Radio Podcast Featuring David Chapman

April 18, 2018|Earned Media, Owned Media, Shared Media | 1 Min Read

Content Marketing In Franchising With David Chapman And Jack Monson Our very own CEO and Founder, David Chapman, joins Jack Monson on Social Geek Radio to chat about the latest in marketing innovations in the Franchise industry. The conversation goes deep into content marketing for new lead generation, how different audiences may find different experiences with the same brand online, and 919 Marketing’s new Content Intelligence platform, “919 Insights.” Social Geek Radio host Jack Monson talks with top digital marketing thought leaders every Tuesday for discussions on using social media and new technologies for your business, brand, or franchise. If you enjoy digital […]

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Looking Back At #IFA2018

February 19, 2018|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

We not only survived #IFA2018, we thrived!  Our staff participated in 6 roundtables, and I was a panelist on the session “The Marketing KPI’s That Matter.” Best of all, we had a great time spending time with our clients at our booth and over dinner every night of the conference. If you didn’t have a chance to connect with us while you were there, or if you weren’t able to attend, check out the 1 minute video below to see some funny highlights. We asked attendees, “What would you do if you could literally wave a magic wand?” What would you do? We’re […]

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