919 Marketing got serious props from Pete Baldine, President of Moran Brands, during his recent guest appearance on the Franchise Today podcast. Pete thanked 919 Marketing for getting 18 of his automotive-repair franchise locations on several television news networks through our PR services. The news segments promoted how his franchisees were using advanced sanitizing techniques and customer care during the COVID-19 pandemic, including pickup and delivery services. Thank you for the shout-out, Pete! You can listen to the full Franchise Today episode here.
It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns out there are still many steps proactive companies can take to maintain momentum and improve their market share during difficult times. These opportunities to improve market share were the subject of the latest webinar by 919 Marketing CEO and Founder, David Chapman. David and 919 Marketing boast more than 20 years’ experience in the world of marketing, with over a decade […]
Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee recruitment and retention, franchise marketing performance, franchise sales, franchisee profitability and growth, and maximizing shareholder value. Yet the majority of franchise CEOs championing brand development fail to capitalize on a critical component of brand building as we move into the new age of franchising — franchise CEO branding. Staying silent while competitors become trusted industry thought leaders is not an option. It is time to lead the brand from the […]
The world is still reeling from the impact of the coronavirus pandemic. Some businesses have chosen to hunker down and wait things out. Meanwhile, others are taking a more proactive approach. As Founder and CEO of 919 Marketing, David Chapman is a thought leader in the world of franchise marketing and has the insight franchisees and franchisors need to cope with these difficult times. Since its founding, Chapman and 919 Marketing have contended with many world events, including Y2K, 9/11, and the 2008 financial crash. Even so, Chapman admits he has never seen anything quite like our current situation. Still, […]
Friendly Toast Goes Viral As “#Whiskey Wednesday” Takes Off Raleigh, NC (May 18, 2020) – What started as a fun toast between two franchise industry veterans has evolved into a viral Happy Hour phenomenon as hundreds of businesses coast-to-coast raise a glass each week to toast to “#WhiskeyWednesday.” Now, the bourbon drinking business buddies who started the Wednesday night trend during the COVID-19 lockdowns are inviting companies worldwide to lift a glass of their favorite beverage – and lift spirits – to join in the weekly Happy Hour fun. Toast-Turned-Trend “We craved a simple way to connect each week because […]
The coronavirus pandemic has sent shockwaves through the economy that have affected every business in America from Main Street to Wall Street. Small businesses have found themselves asking what they can do to hold on in these uncertain times. While there is no magic bullet that can solve this crisis for every industry, there are still steps that we can all take to weather the storm while looking forward. As a trusted thought-leader in the world of franchise marketing for more than twenty years, 919 Marketing works with many small businesses throughout the country and has seen the impact of […]