What Is Franchise Content Marketing?

October 14, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 11 Min Read

Franchise content marketing is one of the most effective franchise marketing strategies today. Learn how to incorporate it into your franchise development.

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919 Marketing Leads Local Effort to Fight Hunger in Holly Springs

September 17, 2019|Uncategorized | 3 Min Read

Agency Unites Community in Effort to Collect 919 Food Items for Holly Springs Food Cupboard Holly Springs, N.C. (September 2019) – The Town of Holly Springs, North Carolina tops many lists as one of the best and safest places to live. But with the rising cost of living, more and more families are struggling to survive and put dinner on the table. That’s why this Thursday, September 19, the community will band together for a crusade called Feed Holly Springs’ Hungry. Local businesses, led by 919 Marketing, participated in a food drive to collect 919 items of food. The donations […]

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i9 Sports Knows Its Youth

May 12, 2019|Earned Media, Uncategorized | 1 Min Read

A survey commissioned by i9 Sports was featured by a wide variety of the nation’s most  well-known publications like USA Today, Parenting Magazine, Real Simple, The Christian Science Monitor, and She Knows.   These media outlets were interested in the national survey of children ages 8 to 14 because more than 80% of respondents quit or wanted to quit sports and more than a 1/3 wish their parents didn’t watch their games.  Articles related to the story appeared throughout Q2 and Q3 and positioned i9 Sports as a vocal leader bringing fun back to youth sports. View the full story here:  NewsBrief

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How to Streamline Communications

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

Remember the 1990’s?  You know – when the height of technology meant you could download the new Bare Naked Ladies album from Napster with your cool, new dial-up internet connection… as long nothing else was open and the stars were perfectly aligned? Fortunately, computers can handle a lot more data nowadays, but us humans haven’t evolved quite so quickly.  My rough estimate is that the average person’s capability to take in messages is about that of an old school floppy disk. It’s our nature – we’re easily overwhelmed with data and messages. That’s why it’s so important to keep your messaging consistent. What’s the biggest road block to […]

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Shiny Object Syndrome Isn’t Cute: 3 Examples of Tech-Love Gone Awry

May 12, 2019|Owned Media, Uncategorized | 4 Min Read

I proudly wear “early adopter” like a badge. I love being on the bleeding edge of technology – having all the newest gadgets. I’m consuming information and beta testing a dozen different website and tools you probably won’t hear about for months. This “cool kid” status is not poisonous for me, since it’s my job. I’m supposed to have shiny, object syndrome so that I can tell you what is and is not worth your time. But when marketers and business get distracted and shiny object syndrome permeates into a global marketing strategy, the outcome can be harmful. I’ve seen […]

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The power of one bad tweet…and why we’re dressed up like cows.

May 12, 2018|Earned Media, Owned Media, Uncategorized | 2 Min Read

Several of our number got quite a large dose of humility today due to this tweet… We wanted to share our story and our letter to the Triangle Business Journal. You’re gonna love this! Dear @TriangleBizJrnl, We appreciate your daily Tweets, Especially the ones about good eats. @ChickfilA #cowday is no joking matter. We got all dressed up to get a free platter. The prep time and dress up were such a delight, But when we arrived, we were met with a plight. Your tweet didn’t specify the day to arrive, And through the ordeal, we didn’t think we’d survive. We now know the link […]

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Business Lessons Learned from a Near Death Experience

May 12, 2017|Owned Media, Uncategorized | 4 Min Read

Last Tuesday, I joined more than a dozen IFA staff members and multiple IFA Annual Convention attendees on what was supposed to be a simple 2.5 hour direct flight from New Orleans to Reagan National. As FranConnect CEO and Co-Founder, Amit Pamecha, so astutely recounted on the IFA’s FranSocial website , that simple flight turned into an 11 hour disaster that included a fire, two deplanes, multiple mechanical malfunctions, and endless delays on the tarmac. All I can really say about the trip is that I could go the rest of my life never hearing the following two phrases from a pilot […]

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919 Helps Papa Murphy’s “Make It Rain, Pizzas” For a Good Cause

May 12, 2015|Owned Media, Uncategorized | 1 Min Read

Instead of settling down to retire, a Florida woman found new life at the age of 67 after buying her first Papa Murphy’s Pizza in Niceville. To give thanks to the new life that the business has brought she and her son, she held a Halloween Costume Drive during the grand opening of her second store in Gulf Breeze. All donated Halloween costumes went to children with the local Big Brothers Big Sisters organization. To treat the community for their support, she also made it rain pizzas, literally!  Hundreds of mini pizza boxes, stuffed with free pizza coupons and other big prizes, fell from the sky.

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Great Clips talks to the Minneapolis Star Tribune and KARE-TV

October 12, 2013|Earned Media, Uncategorized | 1 Min Read

Great Clips CEO Rhoda Olsen talked to the Minnea Star Tribune and KARE-TV about how the company has grown to become the world’s largest hair salon brand with 3200 salons in 150 markets across the United States and Canada. Great Clips is celebrating its 30th birthday with celebrations honoring the founders, corporate staff, franchisees, stylists and customers of the company that forever changed the haircare industry.  Great Clips attributes its success to franchisees who often love the business so much they pass it onto their children. The company has specific training programs that help parents hand down the business with a smooth transition.

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Wall Street Journal goes inside Papa Murphy’s take and bake pizza system

June 9, 2013|Earned Media, Uncategorized | 1 Min Read

An excerpt from a Wall Street Journal article: Papa Murphy’s is a 1,360-location pizza chain where customers add ingredients to an uncooked pizza on site and then cook it in their own oven. It shuns, pizza boxes, instead wrapping the pizzas in cellophane in a subtle bid to make it more like a meal. “If you pull something from the refrigerator, it wouldn’t be in a box,” says Ken Calwell, chief executive of Papa Murphy’s International. When consumers “actually turn on and pre-heat the oven, there is something that reminds them of their grandma or mom,” he says. Wall Street […]

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