Archives

The Press Release is (Almost) Dead

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

We continue to churn out press releases every day here. But, I can promise you this: We do not need a press release to get coverage.  In fact, the press release doesn’t have anything to do with the placements our clients receive. I think the press release is on its deathbed, actually.  I am by no means the first person to make this statement: Peter Shankman, Ad Age and many other really smart PR pros have long ago bid their farewell to the traditional press release. I don’t think I’m going to be attending the funeral of the press release any time this […]

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“Why Your PR Isn’t Working” Series: It’s not newsworthy.

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us.   It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world. To know what makes something newsworthy, check out the standard seven criteria for “newsworthiness.” Or, ask […]

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One out of three franchise-based companies will change their marketing firm in the next 12 months.

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

Ironically, the reasons why one out of three companies change their PR and marketing firm each year are largely the same reasons that couples break up.  It comes down to communication, commitment, financial arguments and endless rounds of excuses. Is it time to move on to a new PR firm? See below. Your competition is getting all the headlines. Of course you want to be the star of every story written about your category – but you know that’s not going to happen. However, if your competition is always in the limelight and constantly interviewed by the press instead of […]

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Can a national agency drive as much media coverage for your franchisees as a local agency?

May 12, 2019|Owned Media, Uncategorized | 2 Min Read

919 frequently works with franchisees across the country on Grand Openings and local PR campaigns. Many times we are asked “how can you drive local news coverage as well as a firm located in my local market?”. After all, we don’t have local “relationships” to leverage like local shops profess to have. They can take reporters out to lunch or for drinks, can help you stage the event (so can an event planner that is much better versed in successful events) and in some cases may be less expensive. The short answer is that in most cases, we are actually […]

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“Clients Gone Wild” Series: Wild Tempers

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit, but it’s good coverage in a midsize market that should have the local client – and corporate office – happy with your efforts. But then, things take a turn for the strange. On the day of a scheduled interview, your media contact arrives promptly at the pre-agreed time, clutching your press release, ready to discuss the great things this new business will bring to the community.  Instead of being met by an excited owner, eager to tout his center’s features, […]

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Newsjacking: A New PR Approach Or Just A Gimmick?

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

It goes without saying that getting media coverage for a client is a pretty sizable part of the job if you are a PR professional. Whether you choose to stick with traditional print and broadcast media or go the digital path by pursuing social media and blog coverage, telling an eye-catching story or creating a newsworthy pitch is required. A press release, however, isn’t the only way to get a client’s name in the news these days. PR professionals, meet “Newsjacking.” You’re going to want to get familiar, for better or for worse. David Meerman Scott describes the “Newsjacking process” […]

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“Clients Gone Wild” Series: Botched Radio Interview

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

As a reporter, I would usually provide interview subjects with a sense of what I was going to ask.  I NEVER gave specific questions, just a broad overview of what the interview would be about.  It was my job to create the specific questions immediately prior to the interview when I had a better idea of my story’s direction and it was the interviewee’s duty to use the broad ideas I provided them in order to prepare for the interview. My former career taught me how to manage the interview process on both sides of the spectrum and has certainly helped me […]

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How We Find The Right Reporters to Pitch

May 12, 2019|Earned Media, Uncategorized | 2 Min Read

There may not be much glory when creating a media list, but it can be a star of a well done pitch. We use Cision to make our lists.  And while products like it help, pulling a media list can still be time-consuming and can make you go cross-eyed (from staring at your screen so long), so it is important that you get strategic. When making a new list, it is important to think of the target market/demographic and the press opportunity you’re pitching.  Here are some tips for getting started: Take a look at the media opportunity – you should know […]

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How To Nail Your Next TV Interview

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

 Credit: Flickr Mike Renlund Opinions are flying about an interview between Lauren Green and best-selling author Reza Aslan. For 10 minutes, news reporter Lauren Green interviewed best-selling author and noted scholar Reza Aslan with probing questions concerning his motivations for writing his book Zealot. As they spoke, she left no stone un-turned, from his scholastic credentials to his religious background. Some would call this in-depth reporting, while others might agree with Sarah Pulliam Bailey of the Religion News Service who said, “[Lauren Green] was trying to get at a controversy and wasn’t sure what the controversy was.” As shocking as it was, […]

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How I Became A Franchise PR Pro in Kindergarten.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 4 Min Read

“When in doubt, go back to the basics.”  In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world.  A lot of people get wrapped up in details and are convinced that it is necessary to develop complex and complicated solutions to each of their business problems.   I couldn’t disagree more.   In my experience, I have found that there is often strength in simplicity.  To me, everything I really need to know about working in business has roots in my kindergarten […]

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