National Branding Success
While company owned stores were performing well, the brand was hungry for national third party endorsement and validation of the first ever retail franchise devoted almost exclusively to selling more than 100 types of jerky.
How We Helped
919’s scope of work includes driving sustained national media coverage, supporting the franchisee network with local content marketing activities including PR and social media, developing the brand’s positioning and producing an entire roster of advertising and sales support materials, direct marketing, national social media for both franchise development and consumer engagement, and more.
How We Made The Numbers Work
919 started with the franchise when it was under a different name and had only six centers. Because of our excellent results, we have maintained the account for eight years through two acquisitions and continue to help the system grow. Media coverage we generated includes full feature stories in USA Today, the Wall Street Journal, NBC Nightly News, Forbes and hundreds of TV, print, radio and outlets across the country.
American Family Care has grown from five to 150 centers nationwide, seeing 1.35 million patients a year. Now that’s a healthy bottom line!