3 Lessons We Learned in Client Management: Wizard of Oz Rejected Our Clients and Their Little Blog Too
We all jumped over the rainbow with joy when we thought we landed our clients on a huge national TV show, a TV daytime talk show starring one of Oprah’s favorite sons who grew up to be a doctor. A famous doctor named Oz. All was well and we were off to see the wizard until a producer had noticed that our lovely couple from Kansas had already been on another network TV show sharing their story and because of that – she nixed us from the show. Our hopes of landing our client on a big network show? MELTING, […]
I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons. I’m not an athlete by any stretch. When I run – it’s the shower. When I lift – it’s my sons’ laundry off the floor. When I throw – it’s a fit because I missed a sale at Banana Republic. When I pitch to my boys I give it my Roy Halladay best. But inevitably, it turns into a Howl a day when my boys laugh, make fun and tease, “Mom, you always […]
Instead of settling down to retire, a Florida woman found new life at the age of 67 after buying her first Papa Murphy’s Pizza in Niceville. To give thanks to the new life that the business has brought she and her son, she held a Halloween Costume Drive during the grand opening of her second store in Gulf Breeze. All donated Halloween costumes went to children with the local Big Brothers Big Sisters organization. To treat the community for their support, she also made it rain pizzas, literally! Hundreds of mini pizza boxes, stuffed with free pizza coupons and other big prizes, fell from the sky.
An excerpt from the August, 2014, broadcast of Fox and Friends: Our Town America CEO Michael Plummer, Jr. and Marketing Executive Brittany Johnson on Fox News’ Fox and Friends Sunday, August 17th. Plummer and Johnson discuss Our Town America’s desire for continuous growth and various career opportunities. Fox and Friends, August 2014
An excerpt from a July 5 Fox News broadcast: “Forget ‘Dancing with the Stars,’ this is dancing with our heroes! The folks at Fred Astaire Dance Studios are offering free lessons to our nation’s Wounded Warriors. They hope to raise more than a half million dollars for the Fisher House, an organization supporting our veterans.” Fox News Broadcast, July 5, 2014
An excerpt from a December 6, 2013, Fox News broadcast: Last year some Golden Corral restaurants tested the theory that Christmas lights and festive decorations would provide the gift of an increase in seals. And it worked! The locations with lights earned 5 percent more than Scrooge restaurants that didn’t show their holiday spirit. “I was visiting one of our Golden Corral franchise restaurants in Sacramento, and it was dark and it was during the holiday season. I turned around the corner to go visit the restaurant and it was lit up, well, like a Christmas tree. And I was […]
Great Clips CEO Rhoda Olsen talked to the Minneahttp://www.startribune.com/business/173943121.html?refer=ypolis Star Tribune and KARE-TV about how the company has grown to become the world’s largest hair salon brand with 3200 salons in 150 markets across the United States and Canada. Great Clips is celebrating its 30th birthday with celebrations honoring the founders, corporate staff, franchisees, stylists and customers of the company that forever changed the haircare industry. Great Clips attributes its success to franchisees who often love the business so much they pass it onto their children. The company has specific training programs that help parents hand down the business with a smooth transition.
An excerpt from a Wall Street Journal article: Papa Murphy’s is a 1,360-location pizza chain where customers add ingredients to an uncooked pizza on site and then cook it in their own oven. It shuns, pizza boxes, instead wrapping the pizzas in cellophane in a subtle bid to make it more like a meal. “If you pull something from the refrigerator, it wouldn’t be in a box,” says Ken Calwell, chief executive of Papa Murphy’s International. When consumers “actually turn on and pre-heat the oven, there is something that reminds them of their grandma or mom,” he says. Wall Street […]
As I was watching Late Night with David Letterman last night, an interview with NY Times columnist Gail Collins got me thinking about from where consumers are getting their news. Letterman asked Collins if he lives until he’s 90, will he still be able to pick up a paper and read the Times. Her response was there is always going to be something he can hold but it may or may not be paper. Then, the two started a chant for “paper, paper, paper…” I am a paper-lover and am probably biased, but I think there will always be a place for […]
Award Spotlights 919 Marketing as Industry Leader To underscore its success as a leader in communications, 919 marketing, a national public relations, marketing, and social media firm, has won the prestigious Telly Award, for an online marketing video it produced for a client. The North Carolina based marketing firm beat out the world’s best in video, film, 3D production and commercial advertising to win the prestigious Bronze Telly Award for Online Video. 919 Marketing partnered with Atlantic Creative Communications to produce the promotional video for Senior Helpers, a national in-home senior care company. “We are honored to receive such a […]