919 Blog

CEO of 919 Interviewed by American City Business Journals

May 12, 2019|Earned Media, Uncategorized | 2 Min Read

Chief Executive Officer of 919 Marketing Company, David Chapman, recently interviewed with Frank Vinluan of American City Business Journals to discuss the Carolina Hurricanes and what makes a successful sports brand. ‘The first step is to get past the common perception that a brand is created solely through a logo and the graphics that surrounds the brand,’ said Chapman. ‘They support it and accelerate recognition and the branding process but do not create the brand.’ In referring to the Hurricanes, Chapman explained to Vinluan that branding is the process of taking a sports team and transforming it into an emotional […]

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“Why Your PR Isn’t Working” Series: It’s not newsworthy.

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us.   It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world. To know what makes something newsworthy, check out the standard seven criteria for “newsworthiness.” Or, ask […]

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How to Streamline Communications

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

Remember the 1990’s?  You know – when the height of technology meant you could download the new Bare Naked Ladies album from Napster with your cool, new dial-up internet connection… as long nothing else was open and the stars were perfectly aligned? Fortunately, computers can handle a lot more data nowadays, but us humans haven’t evolved quite so quickly.  My rough estimate is that the average person’s capability to take in messages is about that of an old school floppy disk. It’s our nature – we’re easily overwhelmed with data and messages. That’s why it’s so important to keep your messaging consistent. What’s the biggest road block to […]

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Avoid Analogy Aneurysms

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

Analogies are great. We certainly love them here at 919 Marketing and use them all the time. They’re an excellent way to bridge the communication gap with clients.   They’re great motivating speaking tools for colleagues seeking advice/help. They can make a big difference…period. But they can also be a huge hindrance when they’re shot out left and right without application. You know what I’m talking about – it’s those days where you take an issue to all the people you care about (your Mom, your boss, heck, your priest) and they all give you different yet similar cryptic analogous responses. […]

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One out of three franchise-based companies will change their marketing firm in the next 12 months.

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

Ironically, the reasons why one out of three companies change their PR and marketing firm each year are largely the same reasons that couples break up.  It comes down to communication, commitment, financial arguments and endless rounds of excuses. Is it time to move on to a new PR firm? See below. Your competition is getting all the headlines. Of course you want to be the star of every story written about your category – but you know that’s not going to happen. However, if your competition is always in the limelight and constantly interviewed by the press instead of […]

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Our Town: The King of New Mover Marketing

May 12, 2019|Earned Media, Uncategorized | 1 Min Read

Our Town was featured in Yahoo! News and QSR Web as a company excelling in new mover marketing. In a world with a myriad of marketing ploys, Our Town keeps it simple and effective by attracting new customers when they first move into town. Many of Our Town’s clients are restaurants, and their team is dedicated to creating long term relationships between new movers and local businesses. Yahoo! News is read by over 59 million people per month, placing Our Town under a huge national spotlight. (Yahoo! News Link: http://news.yahoo.com/town-america-nation-leading-mover-marketing-franchise-celebrates-110152085.html)

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Can a national agency drive as much media coverage for your franchisees as a local agency?

May 12, 2019|Owned Media, Uncategorized | 2 Min Read

919 frequently works with franchisees across the country on Grand Openings and local PR campaigns. Many times we are asked “how can you drive local news coverage as well as a firm located in my local market?”. After all, we don’t have local “relationships” to leverage like local shops profess to have. They can take reporters out to lunch or for drinks, can help you stage the event (so can an event planner that is much better versed in successful events) and in some cases may be less expensive. The short answer is that in most cases, we are actually […]

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Shiny Object Syndrome Isn’t Cute: 3 Examples of Tech-Love Gone Awry

May 12, 2019|Owned Media, Uncategorized | 4 Min Read

I proudly wear “early adopter” like a badge. I love being on the bleeding edge of technology – having all the newest gadgets. I’m consuming information and beta testing a dozen different website and tools you probably won’t hear about for months. This “cool kid” status is not poisonous for me, since it’s my job. I’m supposed to have shiny, object syndrome so that I can tell you what is and is not worth your time. But when marketers and business get distracted and shiny object syndrome permeates into a global marketing strategy, the outcome can be harmful. I’ve seen […]

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919 Marketing’s Graham Chapman Featured in The New York Times

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

Graham Chapman, new business director for the nationally acclaimed, full-service marketing firm 919 Marketing, was featured in the most recent edition of The New York Times Career Couch. The August 1 article entitled ‘When Family Ties Bind Business Relationships,’ provided readers with a variety of perspectives on the challenges professionals face when joining a family-owned business. Chapman was the only family business employee that New York Times writer, Eilene Zimmerman, highlighted in an article that also included Greg McCann, Stetson University professor of family business, David R. Specht, University of Nebraska lecturer in family business management, and Larry H. Colin, […]

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Boost Franchise Social Media Results

May 12, 2019|Shared Media, Uncategorized | 6 Min Read

The social media craze has boxed many franchisors into a corner. To date, lots of time and money has spent with mixed results.    No longer is the importance of social media marketing in question. Today, most franchisors are focused on choosing the right tactics from the evolving list of options. FIRST, BUILD THE ROADMAPWhen going on a vacation, you don’t leave without a roadmap for how to reach the final destination or without plans for specific vacation activities. The same is true for a social media marketing program. It should come as no surprise that social media success begins […]

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