919 Blog

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Franchise Sales Is Harder Than Ever. What Now?

December 10, 2019|919 Marketing Guides, Franchise Sales and Marketing, Uncategorized | 6 Min Read

Whether your franchise sales are breaking records or flatlining, you are reading this article because you see room for improvement. Your optimism and dedication sit beside the grim reality of today’s franchise sales market. A robust franchising landscape driven in part by the Great Recession now faces market forces and unprecedented numbers of competitors that compete for a dwindling number of leads. There are 3,800+ franchise brands and 300 new franchise brands enter the market every year according to FranDATA. And for the foreseeable future, you will find yourself selling franchises in a buyer’s market. Less than ideal? Certainly. An […]

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919 Marketing scholar ship contest winner posing with team
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919 Marketing Awards Public Relations Scholarship to NC State Senior

December 2, 2019|919 News and Awards | 3 Min Read

Newly Created Scholarship Program Helps Train Students for the “Real World” of PR (November 25, 2019) – 919 Marketing, a public relations agency recognized as the fastest-growing PR firm in North Carolina, announces the winner of the inaugural 919 Marketing Scholarship Fund.  Rebecca Bowes, a public relations major at NC State University, won the $919 dollar scholarship along with a Summer 2020 internship at 919 Marketing for her essay forecasting future trends in public relations. “We are thrilled to award our first ever scholarship to Rebecca who has a real grasp of public relations and the future of our industry,” […]

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Championship trophy is gold lighting
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919 Marketing Recognized as America’s-Fastest Growing Franchise PR Company

December 2, 2019|919 News and Awards, Earned Media, Public Relations | 3 Min Read

Agency Experienced Impressive 100 Percent Growth Rate RALEIGH, N.C. – (August 2019) – 919 Marketing is proud to be recognized as the fastest-growing franchise PR firm in the country. The company is ranked for the third time on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The multimillion-dollar agency located just outside Raleigh, North Carolina, experienced an explosive three-year growth rate of 100 percent. Unlike some franchise supplier rankings where companies are ranked based on insider relationships, fuzzy evaluation criteria or a “pay-to-play” scenario, the Inc. 5000 rankings are based on audited financial statements […]

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Franchise Marketing: The Ultimate Guide to Market Franchises

November 20, 2019|919 Marketing Guides, Franchise Sales and Marketing | 12 Min Read

Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and a consistent, reliable and convenient option for franchisees and consumers alike. Despite these win-win benefits, many franchises struggle to navigate the confusing landscape of multiple marketing platforms and service providers. Not only that, but factors like message ownership, geographic differences, and budget allocation can make the journey toward a cohesive marketing […]

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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

October 28, 2019|919 Marketing Guides, Earned Media, Franchise Sales and Marketing, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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What Is Franchise Content Marketing?

October 14, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 11 Min Read

Franchise content marketing is one of the most effective franchise marketing strategies today. Learn how to incorporate it into your franchise development.

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919 Marketing Leads Local Effort to Fight Hunger in Holly Springs

September 17, 2019|919 News and Awards | 3 Min Read

Agency Unites Community in Effort to Collect 919 Food Items for Holly Springs Food Cupboard Holly Springs, N.C. (September 2019) – The Town of Holly Springs, North Carolina tops many lists as one of the best and safest places to live. But with the rising cost of living, more and more families are struggling to survive and put dinner on the table. That’s why this Thursday, September 19, the community will band together for a crusade called Feed Holly Springs’ Hungry. Local businesses, led by 919 Marketing, participated in a food drive to collect 919 items of food. The donations […]

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Do Your Franchisees Hate You?

June 12, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 6 Min Read
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide. As you can imagine, this puts our agency right in the middle of the inevitable tension that exists and often escalates between the two parties as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we often find ourselves in the position of being phone psychologists, listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the good news: You’ve built a business with successful franchisees, and you feel like you’re [...]
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Why Your Franchisor Hates You

June 12, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 5 Min Read
As the founder of an agency that interacts with more than 20,000 franchisees on a daily basis, I'm in the middle of the inevitable tension that exists between franchisors and franchisees as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we are often listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the unwelcome news first: Your franchisor hates you. Don’t worry; your franchisor knows that you’re the backbone of the business and whatever else you’d like to hear that would massage your ego. But, yes, your franchisor hates [...]
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Why Franchisors Whiff on Using SEO to Drive Leads

June 12, 2019|Franchise Sales and Marketing, Owned Media, Paid Media, SEO, Shared Media | 6 Min Read

Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only two major ways to impact your brand’s online search results: organic search and paid search. The bad news – driving real results can be tricky.  Just ask the long line of franchise marketing vendors and in-house digital marketing gurus that have been vaporized by impatient franchise execs over the years. The two primary methods for driving online leads are known as search engine marketing (SEM) and search engine optimization (SEO) and respectively. PAID SEARCH: SEMFranchise marketers have plowed tons of […]

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