919 Blog

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919 Marketing Leads Local Effort to Fight Hunger in Holly Springs

September 17, 2019|919 News and Awards | 3 Min Read

Agency Unites Community in Effort to Collect 919 Food Items for Holly Springs Food Cupboard Holly Springs, N.C. (September 2019) – The Town of Holly Springs, North Carolina tops many lists as one of the best and safest places to live. But with the rising cost of living, more and more families are struggling to survive and put dinner on the table. That’s why this Thursday, September 19, the community will band together for a crusade called Feed Holly Springs’ Hungry. Local businesses, led by 919 Marketing, participated in a food drive to collect 919 items of food. The donations […]

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Do Your Franchisees Hate You?

June 12, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 6 Min Read
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide. As you can imagine, this puts our agency right in the middle of the inevitable tension that exists and often escalates between the two parties as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we often find ourselves in the position of being phone psychologists, listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the good news: You’ve built a business with successful franchisees, and you feel like you’re [...]
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Why Your Franchisor Hates You

June 12, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 5 Min Read
As the founder of an agency that interacts with more than 20,000 franchisees on a daily basis, I'm in the middle of the inevitable tension that exists between franchisors and franchisees as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we are often listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the unwelcome news first: Your franchisor hates you. Don’t worry; your franchisor knows that you’re the backbone of the business and whatever else you’d like to hear that would massage your ego. But, yes, your franchisor hates [...]
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Why Franchisors Whiff on Using SEO to Drive Leads

June 12, 2019|Franchise Sales and Marketing, Owned Media, Paid Media, SEO, Shared Media | 6 Min Read

Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only two major ways to impact your brand’s online search results: organic search and paid search. The bad news – driving real results can be tricky.  Just ask the long line of franchise marketing vendors and in-house digital marketing gurus that have been vaporized by impatient franchise execs over the years. The two primary methods for driving online leads are known as search engine marketing (SEM) and search engine optimization (SEO) and respectively. PAID SEARCH: SEMFranchise marketers have plowed tons of […]

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Hook the Media: How To Tell Franchisee Stories

May 12, 2019|Earned Media, Public Relations | 2 Min Read

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid Franchise PR strategy is key, so it may be time to take the next step toward long term success. We’re talking about increased brand visibility and presence in the media. You may think sending out a couple press releases about your business will do the trick – talking about the best your business has […]

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The Press Release is (Almost) Dead

May 12, 2019|Earned Media, Public Relations | 3 Min Read

We continue to churn out press releases every day here. But, I can promise you this: We do not need a press release to get coverage.  In fact, the press release doesn’t have anything to do with the placements our clients receive. I think the press release is on its deathbed, actually.  I am by no means the first person to make this statement: Peter Shankman, Ad Age and many other really smart PR pros have long ago bid their farewell to the traditional press release. I don’t think I’m going to be attending the funeral of the press release any time this […]

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919 Marketing Honored in Inc. Magazine’s Inc. 500/5000 List

May 12, 2019|Owned Media | 4 Min Read

919 Marketing Company, a full-service marketing and PR agency, was recently featured as a top 200 marketing and PR firm on Inc. Magazine’s 2010 Inc. 500/5000 List of the nation’s fastest growing private companies. 919 Marketing was highlighted as number 189 among other national firms and number 5 among other NC-based firms in the advertising and marketing industry with a three year revenue growth of 131%. 919 Marketing, similar to other companies in the Inc. 500/5000 list, has faced brutal economic challenges from 2006-2009. Despite those challenges, 919 Marketing was able to rapidly grow because companies took notice of its […]

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PR Technologist: Why You Need One

May 12, 2019|Earned Media, Public Relations | 4 Min Read

(And for up-and-coming PR Pros, why you need to be one) Image courtesy of: http://authenticblogging.wordpress.com/ Many of the biggest stories in the last year broke on Twitter first – Whitney Houston’s death, the raid on Bin Laden’s tomb and the verdict in the Amanda Knox trial. Press releases aren’t just for journalists anymore – they help keep your website fresh with content. Many journalists respond better to pitches via Twitter and/or Facebook than email. A story on television is nice, but it’s even better when there’s an online story to go with it. Why? For search engine purposes, of course! The list […]

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i9 Sports Knows Its Youth

May 12, 2019|Earned Media | 1 Min Read

A survey commissioned by i9 Sports was featured by a wide variety of the nation’s most  well-known publications like USA Today, Parenting Magazine, Real Simple, The Christian Science Monitor, and She Knows.   These media outlets were interested in the national survey of children ages 8 to 14 because more than 80% of respondents quit or wanted to quit sports and more than a 1/3 wish their parents didn’t watch their games.  Articles related to the story appeared throughout Q2 and Q3 and positioned i9 Sports as a vocal leader bringing fun back to youth sports. View the full story here:  NewsBrief

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Many franchise development execs aren’t leveraging PR and social media to increase franchise business margins and improve close rates

May 12, 2019|Franchise Sales and Marketing, Owned Media, Social Media | 2 Min Read

We work with a lot of new business franchise executives and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple times where our PR efforts have led to an immediate, direct increase in sales leads and conversions.  However, that’s selling short the power of effective PR programs. PR shouldn’t be solely judged on the number of qualified leads flowing into the lead pipeline. This is a misguided perspective, where portals, national advertising, PR, direct mail, telemarketing or the slew of other marketing tools out […]

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