919 Blog

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Sneak Peak: 2017 IFA Convention

January 3, 2017|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

Are you ready for #IFA2017? Our franchise marketing team is excited to join the franchising community for a weekend of idea sharing and best practices. We’re looking forward to talking with franchise industry professionals about […]

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Is Direct Mail Dead?

December 16, 2016|Owned Media, Shared Media | 4 Min Read

There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead.  Conversely, I’ve seen just as many distinguished “dinosaurs” who disregard […]

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Internet vs. The Alphabet

November 14, 2016|Shared Media | 3 Min Read

By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act […]

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The 7 Things Other PR Firms Don’t Want You To Know

October 14, 2016|Earned Media | 8 Min Read

There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way.  By exposing and […]

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9 Ways to Supercharge Your Press Release

September 20, 2016|Earned Media | 2 Min Read

Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it. To supercharge your press release, “socialize” it!  Every […]

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Iconic Brands With the Upper Hand: What You Can Learn From Them?

August 29, 2016|Earned Media, Owned Media | 4 Min Read
Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy. So, naturally, I’m really [...]
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The PR Mistake Franchisors Often Make

July 19, 2016|Earned Media | 2 Min Read

Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have […]

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Why Does Buzz Help Business?

June 14, 2016|Earned Media | 4 Min Read

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say? Those are all vital […]

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Is Your Story Newsworthy?

April 28, 2016|Earned Media, Owned Media | 2 Min Read

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms […]

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Digital digs: 9 Web tools that have my interest (for this moment)

March 27, 2016|Owned Media, Shared Media | 2 Min Read

Anyone will tell you, I am a digital tool fanatic.  I love the latest and greatest, the fastest and sexiest.  Here’s the tools that I am currently “digging” to get […]

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