919 Blog

Newsjacking: A New PR Approach Or Just A Gimmick?

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

It goes without saying that getting media coverage for a client is a pretty sizable part of the job if you are a PR professional. Whether you choose to stick with traditional print and broadcast media or go the digital path by pursuing social media and blog coverage, telling an eye-catching story or creating a newsworthy pitch is required. A press release, however, isn’t the only way to get a client’s name in the news these days. PR professionals, meet “Newsjacking.” You’re going to want to get familiar, for better or for worse. David Meerman Scott describes the “Newsjacking process” […]

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Everyone is Replaceable

May 12, 2019|Owned Media, Uncategorized | 5 Min Read

Getting a job these days is competitive and PR firms are looking for employees who can keep up with the high demand from clients.   I’ve had to learn this quickly as I, myself, recently made the transition from the news desk to the PR desk.   There are thousands of candidates out there trying to make that same move, so, it is critical that I prove my worth on a daily basis. Funny as it may sound, the transition hasn’t been that drastic because the same rule still applies – “everyone is replaceable.”  You know how you have certain sayings in […]

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“Clients Gone Wild” Series: Botched Radio Interview

May 12, 2019|Owned Media, Uncategorized | 3 Min Read

As a reporter, I would usually provide interview subjects with a sense of what I was going to ask.  I NEVER gave specific questions, just a broad overview of what the interview would be about.  It was my job to create the specific questions immediately prior to the interview when I had a better idea of my story’s direction and it was the interviewee’s duty to use the broad ideas I provided them in order to prepare for the interview. My former career taught me how to manage the interview process on both sides of the spectrum and has certainly helped me […]

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How We Find The Right Reporters to Pitch

May 12, 2019|Earned Media, Uncategorized | 2 Min Read

There may not be much glory when creating a media list, but it can be a star of a well done pitch. We use Cision to make our lists.  And while products like it help, pulling a media list can still be time-consuming and can make you go cross-eyed (from staring at your screen so long), so it is important that you get strategic. When making a new list, it is important to think of the target market/demographic and the press opportunity you’re pitching.  Here are some tips for getting started: Take a look at the media opportunity – you should know […]

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How To Nail Your Next TV Interview

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

 Credit: Flickr Mike Renlund Opinions are flying about an interview between Lauren Green and best-selling author Reza Aslan. For 10 minutes, news reporter Lauren Green interviewed best-selling author and noted scholar Reza Aslan with probing questions concerning his motivations for writing his book Zealot. As they spoke, she left no stone un-turned, from his scholastic credentials to his religious background. Some would call this in-depth reporting, while others might agree with Sarah Pulliam Bailey of the Religion News Service who said, “[Lauren Green] was trying to get at a controversy and wasn’t sure what the controversy was.” As shocking as it was, […]

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You know what 2:30 feels like, right?

May 12, 2019|Earned Media, Uncategorized | 4 Min Read

Oh yes I do.   It’s when I’m sinking into my office chair about an hour after lunch – the computer screen is blurry and my mind is just as hazy as my vision.   Deadlines are fast approaching so I’ve got no time to waste.  It felt like it was 8:30 just 15 minutes ago and I still haven’t made a dent in that to-do list.  So what to do? I can’t lie, 5 hour energy’s are definitely on the money and my personal favorite energy drink/caffeine related solution for this predicament.   However, I’m not trying to invest $10 or more a week […]

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Think Like a Cactus and Dominate The Next Franchise Conference.

May 12, 2019|Uncategorized | 5 Min Read

I’ll admit it – I have an unhealthy obsession with the late comedian Mitch Hedberg.  His slow drawl one liners comprise a large chunk of my brain’s unnecessary knowledge category.   You guys know what I’m talking about, that portion of a male’s brain that’s dominated by baseball statistics, Dumb and Dumber quotes, and some weird world record they want to break (I spent many a night as a teen trying to best this one).  Ladies, you don’t have this, instead you have a “back pocket come back” category where you store dumb and/or mean things your boyfriend/husband has said to use at […]

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Franchise Marketing and Baseball. It Should Be About Performance, Not Politics.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 3 Min Read

As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete to the business world.   The lesson that’s translated most directly is “playing my way” into the lineup (not sure what that means?  This description about making the lineup should help).  In college, there were no daddy ball politics and the coach didn’t play favorites – I only played when I had proved to him in practice and during games that I could help the team win.   The parallel to new business sales is unquestioned – if you don’t prove your company’s worth, you don’t […]

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Client-Agency Relationships: Love is a Two Way Street.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 2 Min Read

The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication, etc.) to bewildering Bermuda Triangle reasons (new marketing director cleans house 80% of the time regardless of results, CEO’s cousin or wife is a marketing expert, etc.), and everything in between. On the other side of the coin, it’s hard to fire a client, akin to breaking up with a neurotic, abusive supermodel. Every founder starts an agency thinking, “If I do great work, clients will be happy, more business will flow to the company, employees will be happy, and […]

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How I Became A Franchise PR Pro in Kindergarten.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 4 Min Read

“When in doubt, go back to the basics.”  In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world.  A lot of people get wrapped up in details and are convinced that it is necessary to develop complex and complicated solutions to each of their business problems.   I couldn’t disagree more.   In my experience, I have found that there is often strength in simplicity.  To me, everything I really need to know about being a franchise pr pro has roots in […]

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