919 Blog

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Is Direct Mail Dead?

December 16, 2016|Owned Media, Shared Media | 4 Min Read

There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead.  Conversely, I’ve seen just as many distinguished “dinosaurs” who disregard the value of There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead.  Conversely, I’ve seen just as many distinguished “dinosaurs” who disregard the value of building relationships through online media and rely on old-school tactics to drive new business.  You can see an example of the debate in this “Direct Marketing News” article. Personally, I think both sides of the […]

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Internet vs. The Alphabet

November 14, 2016|Shared Media | 3 Min Read

By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man.Though we’ve all likely heard of the bill, some may not “get it,” or have been given the opportunity to see what those letters mean. In short, SOPA was designed to protect the rights of industry from online piracy – a company like Paramount, for example, would fall under its protection. SOPA is aimed largely at combating the […]

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The 7 Things Other PR Firms Don’t Want You To Know

October 14, 2016|Earned Media, Public Relations | 8 Min Read

There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way.  By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your organization in your target media. Even the best PR professionals find media pitching unnerving and even scary.There is no getting around it.  PR practitioners need to be phenomenal sales people.  The problem is that very few actually are.  Just like […]

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9 Ways to Supercharge Your Press Release

September 20, 2016|Earned Media, Public Relations | 2 Min Read

Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it. To supercharge your press release, “socialize” it!  Every press release you write from today on, should include: A Twitter pitch.  Sell the story in your press release in less than 140 characters (so that you can leave room for #3).   Make it saucy enough that someone wants to Retweet it and click on the link to read more. Your company or product’s Twitter handle.  Just make sure you’ve got someone available to respond. A shortened, trackable URL .  Use bit.ly […]

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Iconic Brands With the Upper Hand: What You Can Learn From Them?

August 29, 2016|Earned Media, Owned Media | 4 Min Read
Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy. So, naturally, I’m really digging these brands that are cleverly adapting their marketing strategies to incorporate figures from American pop culture to appeal to men in their advertising. I’m not just talking about some LeBron or Manning athlete endorsement, here. These are iconic American brands that are using new and familiar faces (literally) to the mainstream American male to liven up their marketing. And, as a result, they now have the upper hand. Here [...]
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The PR Mistake Franchisors Often Make

July 19, 2016|Earned Media, Franchise Sales and Marketing, Public Relations | 2 Min Read

Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple times where our PR efforts have led to an immediate, direct increase in sales leads and conversions. However, that’s selling short the power of effective PR programs. PR shouldn’t be solely judged on the number of qualified leads flowing into the lead pipeline. This is a […]

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Why Does Buzz Help Business?

June 14, 2016|Earned Media | 4 Min Read

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say? Those are all vital questions, the daily essence of what we do. That being said, most people never really consider something much more fundamental – Why it all works. Not the strategic Why as in goal and content development, but a larger, more primitive one. Why does buzz help business at all? Why is getting the right message in the right place at the right time such a valuable thing? There isn’t one simple answer to that question. Like a bad political debate, everyone’s […]

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CEO of 919 Interviewed by American City Business Journals

May 12, 2016|919 News and Awards, Earned Media | 2 Min Read

Chief Executive Officer of 919 Marketing Company, David Chapman, recently interviewed with Frank Vinluan of American City Business Journals to discuss the Carolina Hurricanes and what makes a successful sports brand. ‘The first step is to get past the common perception that a brand is created solely through a logo and the graphics that surrounds the brand,’ said Chapman. ‘They support it and accelerate recognition and the branding process but do not create the brand.’ In referring to the Hurricanes, Chapman explained to Vinluan that branding is the process of taking a sports team and transforming it into an emotional […]

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Newsjacking: A New PR Approach Or Just A Gimmick?

May 12, 2016|Earned Media, Owned Media, Public Relations | 3 Min Read

It goes without saying that getting media coverage for a client is a pretty sizable part of the job if you are a PR professional. Whether you choose to stick with traditional print and broadcast media or go the digital path by pursuing social media and blog coverage, telling an eye-catching story or creating a newsworthy pitch is required. A press release, however, isn’t the only way to get a client’s name in the news these days. PR professionals, meet “Newsjacking.” You’re going to want to get familiar, for better or for worse. David Meerman Scott describes the “Newsjacking process” […]

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Is Your Story Newsworthy?

April 28, 2016|Earned Media, Owned Media, Public Relations | 2 Min Read

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that through the years, the characteristics of what is “newsworthy” haven’t changed. In fact, they’ve only become more important.  (In fact, when doing media training with clients, we haven’t even had to change this part of the sessions.) If you want coverage for yourself, company, product, […]

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