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Social Media for Nonprofits: The Definitive Guide
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Social Media for Nonprofits: The Definitive Guide

June 1, 2020|919 Marketing Guides, Owned Media, Social Media | 11 Min Read

The world of social media marketing is a difficult one to navigate – even more now than it was before, thanks to COVID-19. As more people turn to social media for information and connection than ever before, nonprofits have an unprecedented opportunity to build their audience and come out the other side of this pandemic going strong. It’s true that social media is a competitive landscape, and that you’ll be fighting to make sure your voice gets heard over both other nonprofits and for-profit businesses. It’s true that some of these businesses might have a head start in their social […]

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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

March 9, 2020|919 Marketing Guides, Franchise Sales and Marketing, Owned Media, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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Franchise Sales Is Harder Than Ever. What Now?

December 10, 2019|919 Marketing Guides, Franchise Sales and Marketing, Uncategorized | 6 Min Read

Whether your franchise sales are breaking records or flatlining, you are reading this article because you see room for improvement. Your optimism and dedication sit beside the grim reality of today’s franchise sales market. A robust franchising landscape driven in part by the Great Recession now faces market forces and unprecedented numbers of competitors that compete for a dwindling number of leads. There are 3,800+ franchise brands and 300 new franchise brands enter the market every year according to FranDATA. And for the foreseeable future, you will find yourself selling franchises in a buyer’s market. Less than ideal? Certainly. An […]

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Franchise Marketing: The Ultimate Guide to Market Franchises

November 20, 2019|919 Marketing Guides, Franchise Sales and Marketing | 12 Min Read

Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and a consistent, reliable and convenient option for franchisees and consumers alike. Despite these win-win benefits, many franchises struggle to navigate the confusing landscape of multiple marketing platforms and service providers. Not only that, but factors like message ownership, geographic differences, and budget allocation can make the journey toward a cohesive marketing […]

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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

October 28, 2019|919 Marketing Guides, Earned Media, Franchise Sales and Marketing, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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