Archives

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8 Franchise Lead Generation Hacks: Proven Effective Methods

November 25, 2020|919 Marketing Guides, Franchise Sales and Marketing | 14 Min Read

Understanding how to generate effective, high-quality franchise leads is one of the most important skills you can have as a franchisor. After all, if you can’t sell franchises, you can’t make money. But finding potential franchisees in today’s ever-evolving customer base can be a challenge. That’s why we’ve accumulated proven methods for quality franchise lead generation, to help you find the best franchisees for your business. Have Your Owned Channels in Check Understanding the importance of your owned channels, and how to leverage them to generate interest in your franchise, is vital to attracting high-quality franchisees. Owned media, like your […]

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Nonprofit Content Marketing: Creating a Strategy That Works

October 26, 2020|919 Marketing Guides | 9 Min Read

As a nonprofit, you are uniquely positioned to take advantage of an entire range of content marketing that for-profit industries may not be able to tap into. Content marketing gives you the chance to tell your story in a way that draws people to your nonprofit and encourages them to stay engaged with you. In a nutshell, content marketing is everything you write and/or present that engages, inspires, and attracts your supporters. Content marketing should educate and should make those who work with you want to see your goal achieved. Your content marketing should pull people in and inspire them […]

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Nonprofit SEO – The Definitive Guide to Optimizing Your Website Content

August 25, 2020|919 Marketing Guides, SEO | 14 Min Read

Nonprofit organizations can face an uphill battle when it comes to being noticed online, and yet with the increasing number of donors turning to the web to give, online engagement is vital. However, many nonprofits deal with limited budgets and fierce competition from for-profit businesses and government agencies in search engines. That’s where SEO comes in. SEO can help your nonprofit business stand out against the competition by letting you highlight the differentiators that make you unique. In our guide, we’ll break down what SEO is, why it’s important, and how you can make your content a driving force for […]

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race track with the words 5 Marketing Strategies You Need for the Next 90 Days and the 919 marketing logo on the right side
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919 Marketing CEO David Chapman Reveals 5 Marketing Strategies You Need for the Next 90 Days

June 11, 2020|919 Marketing Guides, Franchise Sales and Marketing, Public Relations | 2 Min Read

It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns out there are still many steps proactive companies can take to maintain momentum and improve their market share during difficult times. These opportunities to improve market share were the subject of the latest webinar by 919 Marketing CEO and Founder, David Chapman. David and 919 Marketing boast more than 20 years’ experience in the world of marketing, with over a decade […]

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Social Media for Nonprofits: The Definitive Guide
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Social Media for Nonprofits: The Definitive Guide

June 1, 2020|919 Marketing Guides, Owned Media, Social Media | 11 Min Read

The world of social media marketing is a difficult one to navigate – even more now than it was before, thanks to COVID-19. As more people turn to social media for information and connection than ever before, nonprofits have an unprecedented opportunity to build their audience and come out the other side of this pandemic going strong. It’s true that social media is a competitive landscape, and that you’ll be fighting to make sure your voice gets heard over both other nonprofits and for-profit businesses. It’s true that some of these businesses might have a head start in their social […]

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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

March 9, 2020|919 Marketing Guides, Franchise Sales and Marketing, Owned Media, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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Franchise Sales Is Harder Than Ever. What Now?

December 10, 2019|919 Marketing Guides, Franchise Sales and Marketing, Uncategorized | 6 Min Read

Whether your franchise sales are breaking records or flatlining, you are reading this article because you see room for improvement. Your optimism and dedication sit beside the grim reality of today’s franchise sales market. A robust franchising landscape driven in part by the Great Recession now faces market forces and unprecedented numbers of competitors that compete for a dwindling number of leads. There are 3,800+ franchise brands and 300 new franchise brands enter the market every year according to FranDATA. And for the foreseeable future, you will find yourself selling franchises in a buyer’s market. Less than ideal? Certainly. An […]

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Franchise Marketing: The Ultimate Guide to Market Franchises

November 20, 2019|919 Marketing Guides, Franchise Sales and Marketing | 12 Min Read

Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and a consistent, reliable and convenient option for franchisees and consumers alike. Despite these win-win benefits, many franchises struggle to navigate the confusing landscape of multiple marketing platforms and service providers. Not only that, but factors like message ownership, geographic differences, and budget allocation can make the journey toward a cohesive marketing […]

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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

October 28, 2019|919 Marketing Guides, Earned Media, Franchise Sales and Marketing, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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