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Franchise Development – The Definitive Guide Franchising is an excellent opportunity to expand your company’s brand reach while establishing both new and ongoing revenues. Done correctly, franchising breeds positive outcomes for the franchisor and franchisees. However, it’s important to understand the nuances of being a franchisor, from building national and local brand awareness to awarding [...]

8 Franchise Lead Generation Hacks: Proven Effective Methods Understanding how to generate effective, high-quality franchise leads is one of the most important skills you can have as a franchisor. After all, if you can’t sell franchises, you can’t make money. But finding potential franchisees in today’s ever-evolving customer base can be a challenge. That’s why [...]

Nonprofit Content Marketing: Creating a Strategy That Works As a nonprofit, you are uniquely positioned to take advantage of an entire range of content marketing that for-profit industries may not be able to tap into. Content marketing gives you the chance to tell your story in a way that draws people to your nonprofit and [...]

Nonprofit SEO – The Definitive Guide to Optimizing Your Website Content Nonprofit organizations can face an uphill battle when it comes to being noticed online, and yet with the increasing number of donors turning to the web to give, online engagement is vital. However, many nonprofits deal with limited budgets and fierce competition from for-profit [...]

919 Marketing CEO David Chapman Reveals 5 Marketing Strategies You Need for the Next 90 Days It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns [...]

Social Media for Nonprofits: The Definitive Guide The world of social media marketing is a difficult one to navigate – even more now than it was before, thanks to COVID-19. As more people turn to social media for information and connection than ever before, nonprofits have an unprecedented opportunity to build their audience and come [...]

Franchise SEO – A Guide for Optimizing Local & National Search Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy [...]

Franchise Sales Is Harder Than Ever. What Now? Whether your franchise sales are breaking records or flatlining, you are reading this article because you see room for improvement. Your optimism and dedication sit beside the grim reality of today’s franchise sales market. A robust franchising landscape driven in part by the Great Recession now faces [...]

Franchise Marketing: The Ultimate Guide to Market Franchises Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and [...]

Franchise SEO – A Guide for Optimizing Local & National Search Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy [...]