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Do Your Franchisees Hate You?

June 12, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

As a franchise marketing agency, working with more than 20,000 franchisees in the U.S. and worldwide, we often find ourselves in the position of being phone psychologists. In many instances, we hear franchisees speak in glowing terms about the franchisor, but more often than not we hear about their growing frustrations as a franchisee. Fortunately, you can turn things around. But to do that, you need to know why your franchisees hate you. My article outlines six situational examples and how to overcome them. DOWNLOAD THE ARTICLE

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Why Your Franchisor Hates You

June 12, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there’s a flip side to that coin. Your franchisor knows that without you – and the other franchisees – the business would at best consist of a few company owned locations, that you’re the backbone of the business and whatever else you’d like to hear that would massage your ego.  But the truth is, while you may hate your franchisor, your franchisor hates you, too. Fortunately, you can turn things around. Read my follow up article to learn […]

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Hook the Media: How To Tell Franchisee Stories

May 12, 2019|Earned Media, Uncategorized | 2 Min Read

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid PR strategy is key, so it may be time to take the next step toward long term success. We’re talking about increased brand visibility and presence in the media. You may think sending out a couple press releases about your business will do the trick – talking about the best your business has to […]

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The Press Release is (Almost) Dead

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

We continue to churn out press releases every day here. But, I can promise you this: We do not need a press release to get coverage.  In fact, the press release doesn’t have anything to do with the placements our clients receive. I think the press release is on its deathbed, actually.  I am by no means the first person to make this statement: Peter Shankman, Ad Age and many other really smart PR pros have long ago bid their farewell to the traditional press release. I don’t think I’m going to be attending the funeral of the press release any time this […]

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PR Technologist: Why You Need One

May 12, 2019|Earned Media, Uncategorized | 4 Min Read

(And for up-and-coming PR Pros, why you need to be one) Image courtesy of: http://authenticblogging.wordpress.com/ Many of the biggest stories in the last year broke on Twitter first – Whitney Houston’s death, the raid on Bin Laden’s tomb and the verdict in the Amanda Knox trial. Press releases aren’t just for journalists anymore – they help keep your website fresh with content. Many journalists respond better to pitches via Twitter and/or Facebook than email. A story on television is nice, but it’s even better when there’s an online story to go with it. Why? For search engine purposes, of course! The list […]

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i9 Sports Knows Its Youth

May 12, 2019|Earned Media, Uncategorized | 1 Min Read

A survey commissioned by i9 Sports was featured by a wide variety of the nation’s most  well-known publications like USA Today, Parenting Magazine, Real Simple, The Christian Science Monitor, and She Knows.   These media outlets were interested in the national survey of children ages 8 to 14 because more than 80% of respondents quit or wanted to quit sports and more than a 1/3 wish their parents didn’t watch their games.  Articles related to the story appeared throughout Q2 and Q3 and positioned i9 Sports as a vocal leader bringing fun back to youth sports. View the full story here:  NewsBrief

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919 Marketing CEO Explains to News & Observer Why Wall Street Execs Don’t Seem to ‘Get It’

May 12, 2019|Earned Media, Uncategorized | 2 Min Read

As the recession deepens across the country, there’s a constant question being asked from the corners of Main Street to the sidewalks of Wall Street, where out-of-work stock brokers hand out resumes, ‘Why don’t the big Wall Street executives seem to get it?’ ‘All companies and CEOs have a blind spot,’ David Chapman, founder and CEO of 919 Marketing tells the Raleigh-based News and Observer’s Rob Waters. ‘When you think trees are growing to the sky, when you’re hitting one out of the park, you can lose perspective. They feel like they don’t need to talk to or respect their […]

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CEO of 919 Interviewed by American City Business Journals

May 12, 2019|Earned Media, Uncategorized | 2 Min Read

Chief Executive Officer of 919 Marketing Company, David Chapman, recently interviewed with Frank Vinluan of American City Business Journals to discuss the Carolina Hurricanes and what makes a successful sports brand. ‘The first step is to get past the common perception that a brand is created solely through a logo and the graphics that surrounds the brand,’ said Chapman. ‘They support it and accelerate recognition and the branding process but do not create the brand.’ In referring to the Hurricanes, Chapman explained to Vinluan that branding is the process of taking a sports team and transforming it into an emotional […]

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“Why Your PR Isn’t Working” Series: It’s not newsworthy.

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us.   It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world. To know what makes something newsworthy, check out the standard seven criteria for “newsworthiness.” Or, ask […]

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Our Town: The King of New Mover Marketing

May 12, 2019|Earned Media, Uncategorized | 1 Min Read

Our Town was featured in Yahoo! News and QSR Web as a company excelling in new mover marketing. In a world with a myriad of marketing ploys, Our Town keeps it simple and effective by attracting new customers when they first move into town. Many of Our Town’s clients are restaurants, and their team is dedicated to creating long term relationships between new movers and local businesses. Yahoo! News is read by over 59 million people per month, placing Our Town under a huge national spotlight. (Yahoo! News Link: http://news.yahoo.com/town-america-nation-leading-mover-marketing-franchise-celebrates-110152085.html)

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