Archives

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Franchise CEO Branding: The 10-Step Process to Become an Industry Thought Leader

June 9, 2020|Earned Media, Franchise Sales and Marketing | 9 Min Read

Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee recruitment and retention, franchise marketing performance, franchise sales, franchisee profitability and growth, and maximizing shareholder value. Yet the majority of franchise CEOs championing brand development fail to capitalize on a critical component of brand building as we move into the new age of franchising — franchise CEO branding.  Staying silent while competitors become trusted industry thought leaders is not an option. It is time to lead the brand from the […]

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Podcast: Show Me the Money…Through Marketing and PR with Graham Chapman

April 17, 2020|Earned Media, Podcasts and Webinars, Public Relations, Uncategorized | 1 Min Read

When he was younger, 919 Marketing’s VP of Account Services, Graham Chapman, wanted to be a sports agent, like Jerry Maguire. Instead, he became…Graham Chapman, which is good when you consider how well he has helped 919 Marketing’s clients grow their franchises. On some level, every business needs to market itself, and franchises are no exception. Graham provides some good info on the franchise marketing front in his recent appearance on host Wes Barefoot’s podcast called Path 2 Freedom. Listen Here: Path 2 Freedom Podcast with Guest Graham Chapman

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919 Marketing Recognized as America’s-Fastest Growing Franchise PR Company

December 2, 2019|919 News and Awards, Earned Media, Public Relations | 3 Min Read

Agency Experienced Impressive 100 Percent Growth Rate RALEIGH, N.C. – (August 2019) – 919 Marketing is proud to be recognized as the fastest-growing franchise PR firm in the country. The company is ranked for the third time on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The multimillion-dollar agency located just outside Raleigh, North Carolina, experienced an explosive three-year growth rate of 100 percent. Unlike some franchise supplier rankings where companies are ranked based on insider relationships, fuzzy evaluation criteria or a “pay-to-play” scenario, the Inc. 5000 rankings are based on audited financial statements […]

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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

October 28, 2019|919 Marketing Guides, Earned Media, Franchise Sales and Marketing, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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What Is Franchise Content Marketing?

October 14, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 11 Min Read

Franchise content marketing is one of the most effective franchise marketing strategies today. Learn how to incorporate it into your franchise development.

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Do Your Franchisees Hate You?

June 12, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 6 Min Read
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide. As you can imagine, this puts our agency right in the middle of the inevitable tension that exists and often escalates between the two parties as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we often find ourselves in the position of being phone psychologists, listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the good news: You’ve built a business with successful franchisees, and you feel like you’re [...]
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Why Your Franchisor Hates You

June 12, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 5 Min Read
As the founder of an agency that interacts with more than 20,000 franchisees on a daily basis, I'm in the middle of the inevitable tension that exists between franchisors and franchisees as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we are often listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the unwelcome news first: Your franchisor hates you. Don’t worry; your franchisor knows that you’re the backbone of the business and whatever else you’d like to hear that would massage your ego. But, yes, your franchisor hates [...]
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Hook the Media: How To Tell Franchisee Stories

May 12, 2019|Earned Media, Public Relations | 2 Min Read

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid Franchise PR strategy is key, so it may be time to take the next step toward long term success. We’re talking about increased brand visibility and presence in the media. You may think sending out a couple press releases about your business will do the trick – talking about the best your business has […]

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The Press Release is (Almost) Dead

May 12, 2019|Earned Media, Public Relations | 3 Min Read

We continue to churn out press releases every day here. But, I can promise you this: We do not need a press release to get coverage.  In fact, the press release doesn’t have anything to do with the placements our clients receive. I think the press release is on its deathbed, actually.  I am by no means the first person to make this statement: Peter Shankman, Ad Age and many other really smart PR pros have long ago bid their farewell to the traditional press release. I don’t think I’m going to be attending the funeral of the press release any time this […]

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PR Technologist: Why You Need One

May 12, 2019|Earned Media, Public Relations | 4 Min Read

(And for up-and-coming PR Pros, why you need to be one) Image courtesy of: http://authenticblogging.wordpress.com/ Many of the biggest stories in the last year broke on Twitter first – Whitney Houston’s death, the raid on Bin Laden’s tomb and the verdict in the Amanda Knox trial. Press releases aren’t just for journalists anymore – they help keep your website fresh with content. Many journalists respond better to pitches via Twitter and/or Facebook than email. A story on television is nice, but it’s even better when there’s an online story to go with it. Why? For search engine purposes, of course! The list […]

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