Archives

“Why Your PR Isn’t Working” Series: It’s not newsworthy.

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us.   It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world. To know what makes something newsworthy, check out the standard seven criteria for “newsworthiness.” Or, ask […]

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Our Town: The King of New Mover Marketing

May 12, 2019|Earned Media, Uncategorized | 1 Min Read

Our Town was featured in Yahoo! News and QSR Web as a company excelling in new mover marketing. In a world with a myriad of marketing ploys, Our Town keeps it simple and effective by attracting new customers when they first move into town. Many of Our Town’s clients are restaurants, and their team is dedicated to creating long term relationships between new movers and local businesses. Yahoo! News is read by over 59 million people per month, placing Our Town under a huge national spotlight. (Yahoo! News Link: http://news.yahoo.com/town-america-nation-leading-mover-marketing-franchise-celebrates-110152085.html)

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919 Marketing’s Graham Chapman Featured in The New York Times

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

Graham Chapman, new business director for the nationally acclaimed, full-service marketing firm 919 Marketing, was featured in the most recent edition of The New York Times Career Couch. The August 1 article entitled ‘When Family Ties Bind Business Relationships,’ provided readers with a variety of perspectives on the challenges professionals face when joining a family-owned business. Chapman was the only family business employee that New York Times writer, Eilene Zimmerman, highlighted in an article that also included Greg McCann, Stetson University professor of family business, David R. Specht, University of Nebraska lecturer in family business management, and Larry H. Colin, […]

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“Clients Gone Wild” Series: Wild Tempers

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit, but it’s good coverage in a midsize market that should have the local client – and corporate office – happy with your efforts. But then, things take a turn for the strange. On the day of a scheduled interview, your media contact arrives promptly at the pre-agreed time, clutching your press release, ready to discuss the great things this new business will bring to the community.  Instead of being met by an excited owner, eager to tout his center’s features, […]

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How We Find The Right Reporters to Pitch

May 12, 2019|Earned Media, Uncategorized | 2 Min Read

There may not be much glory when creating a media list, but it can be a star of a well done pitch. We use Cision to make our lists.  And while products like it help, pulling a media list can still be time-consuming and can make you go cross-eyed (from staring at your screen so long), so it is important that you get strategic. When making a new list, it is important to think of the target market/demographic and the press opportunity you’re pitching.  Here are some tips for getting started: Take a look at the media opportunity – you should know […]

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How To Nail Your Next TV Interview

May 12, 2019|Earned Media, Uncategorized | 3 Min Read

 Credit: Flickr Mike Renlund Opinions are flying about an interview between Lauren Green and best-selling author Reza Aslan. For 10 minutes, news reporter Lauren Green interviewed best-selling author and noted scholar Reza Aslan with probing questions concerning his motivations for writing his book Zealot. As they spoke, she left no stone un-turned, from his scholastic credentials to his religious background. Some would call this in-depth reporting, while others might agree with Sarah Pulliam Bailey of the Religion News Service who said, “[Lauren Green] was trying to get at a controversy and wasn’t sure what the controversy was.” As shocking as it was, […]

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You know what 2:30 feels like, right?

May 12, 2019|Earned Media, Uncategorized | 4 Min Read

Oh yes I do.   It’s when I’m sinking into my office chair about an hour after lunch – the computer screen is blurry and my mind is just as hazy as my vision.   Deadlines are fast approaching so I’ve got no time to waste.  It felt like it was 8:30 just 15 minutes ago and I still haven’t made a dent in that to-do list.  So what to do? I can’t lie, 5 hour energy’s are definitely on the money and my personal favorite energy drink/caffeine related solution for this predicament.   However, I’m not trying to invest $10 or more a week […]

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Franchise Marketing and Baseball. It Should Be About Performance, Not Politics.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 3 Min Read

As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete to the business world.   The lesson that’s translated most directly is “playing my way” into the lineup (not sure what that means?  This description about making the lineup should help).  In college, there were no daddy ball politics and the coach didn’t play favorites – I only played when I had proved to him in practice and during games that I could help the team win.   The parallel to new business sales is unquestioned – if you don’t prove your company’s worth, you don’t […]

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Client-Agency Relationships: Love is a Two Way Street.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 2 Min Read

The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication, etc.) to bewildering Bermuda Triangle reasons (new marketing director cleans house 80% of the time regardless of results, CEO’s cousin or wife is a marketing expert, etc.), and everything in between. On the other side of the coin, it’s hard to fire a client, akin to breaking up with a neurotic, abusive supermodel. Every founder starts an agency thinking, “If I do great work, clients will be happy, more business will flow to the company, employees will be happy, and […]

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How I Became A Franchise PR Pro in Kindergarten.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 4 Min Read

“When in doubt, go back to the basics.”  In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world.  A lot of people get wrapped up in details and are convinced that it is necessary to develop complex and complicated solutions to each of their business problems.   I couldn’t disagree more.   In my experience, I have found that there is often strength in simplicity.  To me, everything I really need to know about being a franchise pr pro has roots in […]

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