Archives

business man giving a new interview on camera
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How We Find The Right Reporters to Pitch

May 12, 2019|Earned Media, Public Relations | 2 Min Read

There may not be much glory when creating a media list, but it can be a star of a well done pitch. We use Cision to make our lists.  And while products like it help, pulling a media list can still be time-consuming and can make you go cross-eyed (from staring at your screen so long), so it is important that you get strategic. When making a new list, it is important to think of the target market/demographic and the press opportunity you’re pitching.  Here are some tips for getting started: Take a look at the media opportunity – you should know […]

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franchise executive with multiple microphones in his face
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How To Nail Your Next TV Interview

May 12, 2019|Earned Media, Public Relations | 3 Min Read

 Credit: Flickr Mike Renlund Opinions are flying about an interview between Lauren Green and best-selling author Reza Aslan. For 10 minutes, news reporter Lauren Green interviewed best-selling author and noted scholar Reza Aslan with probing questions concerning his motivations for writing his book Zealot. As they spoke, she left no stone un-turned, from his scholastic credentials to his religious background. Some would call this in-depth reporting, while others might agree with Sarah Pulliam Bailey of the Religion News Service who said, “[Lauren Green] was trying to get at a controversy and wasn’t sure what the controversy was.” As shocking as it was, […]

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Business people running around the office with winding keys on their backs in a frantic mood
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You know what 2:30 feels like, right?

May 12, 2019|Earned Media | 4 Min Read

Oh yes I do.   It’s when I’m sinking into my office chair about an hour after lunch – the computer screen is blurry and my mind is just as hazy as my vision.   Deadlines are fast approaching so I’ve got no time to waste.  It felt like it was 8:30 just 15 minutes ago and I still haven’t made a dent in that to-do list.  So what to do? I can’t lie, 5 hour energy’s are definitely on the money and my personal favorite energy drink/caffeine related solution for this predicament.   However, I’m not trying to invest $10 or more a week […]

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Newpaper with the headline of Business and Sports
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Franchise Marketing and Baseball. It Should Be About Performance, Not Politics.

May 12, 2019|Earned Media, Franchise Sales and Marketing, Owned Media | 3 Min Read

As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete to the business world.   The lesson that’s translated most directly is “playing my way” into the lineup (not sure what that means?  This description about making the lineup should help).  In college, there were no daddy ball politics and the coach didn’t play favorites – I only played when I had proved to him in practice and during games that I could help the team win.   The parallel to new business sales is unquestioned – if you don’t prove your company’s worth, you don’t […]

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Two business people making a heart by putting both of their hands side by side
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Client-Agency Relationships: Love is a Two Way Street.

May 12, 2019|Earned Media, Owned Media | 2 Min Read

The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication, etc.) to bewildering Bermuda Triangle reasons (new marketing director cleans house 80% of the time regardless of results, CEO’s cousin or wife is a marketing expert, etc.), and everything in between. On the other side of the coin, it’s hard to fire a client, akin to breaking up with a neurotic, abusive supermodel. Every founder starts an agency thinking, “If I do great work, clients will be happy, more business will flow to the company, employees will be happy, and […]

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How I Became A Franchise PR Pro in Kindergarten.

May 12, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Public Relations | 4 Min Read

“When in doubt, go back to the basics.”  In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world.  A lot of people get wrapped up in details and are convinced that it is necessary to develop complex and complicated solutions to each of their business problems.   I couldn’t disagree more.   In my experience, I have found that there is often strength in simplicity.  To me, everything I really need to know about being a franchise pr pro has roots in […]

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The Art of “Spinning” Stories To The Media.

May 12, 2019|Earned Media, Public Relations | 4 Min Read

Often times, we PR pros are referred to as “the Spin Crowd.”  And no, I’m not talking about the reality show spin-off of Keeping Up With the Kardashians.  Unfortunately, PR is not all “Sex and the City” so to speak (as this blog post suggests, many a PR pro has struggled to come to terms with that realization)… Ah it would be sweet to live like Samantha…but back to the point… I’ve seen the word “spin” literally make people cringe with distaste. Others have no qualms about it, including myself.  I believe there is nothing wrong with spinning a story to make […]

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Don’t Find Yourself on the “Ridiculist” – Get Your Facts Straight.

May 12, 2019|Earned Media, Owned Media, Public Relations | 3 Min Read

A few weeks ago, my son was working on a report for school.  He showed me what information he had gathered so far, and when I questioned one of the facts he told me, “Dad, it’s ok, I found in on the internet.”  Sure enough, he did, but it wasn’t a legitimate site for research, such as National Geographic.   It was a site written by a fan of civil war battles.  Nothing against the site or the writer, but in many cases it offered his thoughts of a battle, not the historical facts.   And that’s my point, with sites like “The Onion” out […]

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Dear PR Graduate: Now The Real Education Begins.

May 12, 2019|Earned Media, Public Relations | 7 Min Read

America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agencies down. Big time. There’s no other way to look at it. Here at 919 Marketing, we take a back seat to no one in the quality of the PR associates we hire, and the standards to which we hold them on behalf of our clients, whether our new employees are heavy with industry experience or are still hungover from their college graduation party. But these times are pushing us to the […]

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What’s Your Franchise Marketing Roadmap?

April 17, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media, Uncategorized | 3 Min Read

To paraphrase a line out of  The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.” A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a consistent, compelling cross channel brand. The company was launched over two decades ago around a revolutionary computer based language-learning product.  Now they’re a multi-million dollar business with a successful IPO and a roster of products sold around the world. Amazing as it may sound, before engaging us they never had […]

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