Archives

The Art of “Spinning” Stories To The Media.

May 12, 2019|Earned Media, Uncategorized | 4 Min Read

Often times, we PR pros are referred to as “the Spin Crowd.”  And no, I’m not talking about the reality show spin-off of Keeping Up With the Kardashians.  Unfortunately, PR is not all “Sex and the City” so to speak (as this blog post suggests, many a PR pro has struggled to come to terms with that realization)… Ah it would be sweet to live like Samantha…but back to the point… I’ve seen the word “spin” literally make people cringe with distaste. Others have no qualms about it, including myself.  I believe there is nothing wrong with spinning a story to make […]

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Don’t Find Yourself on the “Ridiculist” – Get Your Facts Straight.

May 12, 2019|Earned Media, Owned Media, Uncategorized | 3 Min Read

A few weeks ago, my son was working on a report for school.  He showed me what information he had gathered so far, and when I questioned one of the facts he told me, “Dad, it’s ok, I found in on the internet.”  Sure enough, he did, but it wasn’t a legitimate site for research, such as National Geographic.   It was a site written by a fan of civil war battles.  Nothing against the site or the writer, but in many cases it offered his thoughts of a battle, not the historical facts.   And that’s my point, with sites like “The Onion” out […]

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Dear PR Graduate: Now The Real Education Begins.

May 12, 2019|Earned Media, Uncategorized | 7 Min Read

America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agencies down. Big time. There’s no other way to look at it. Here at 919 Marketing, we take a back seat to no one in the quality of the PR associates we hire, and the standards to which we hold them on behalf of our clients, whether our new employees are heavy with industry experience or are still hungover from their college graduation party. But these times are pushing us to the […]

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What’s Your Franchise Marketing Roadmap?

April 17, 2019|Earned Media, Owned Media, Paid Media, Shared Media, Uncategorized | 3 Min Read

To paraphrase a line out of  The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.” A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a consistent, compelling cross channel brand. The company was launched over two decades ago around a revolutionary computer based language-learning product.  Now they’re a multi-million dollar business with a successful IPO and a roster of products sold around the world. Amazing as it may sound, before engaging us they never had […]

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“Clients Gone Wild” Series: Dropping F Bombs in an Interview.

March 5, 2019|Earned Media, Owned Media, Uncategorized | 3 Min Read

Recently, a client of ours launched a nationwide campaign and brought on a celebrity as the spokesperson to drive consumer and press interest.  It turned out to be a huge hit and we worked with the celebrity to generate media opportunities in a variety of markets around the country. From Philadelphia to Honolulu, radio airwaves, TV shows, and newspaper columns were overflowing with provocative stories tied to the campaign.   The celebrity was executing well after extensive media training (if you’re looking for free media training tips, this guy actually has some good advice) and the client was receiving coverage in critical […]

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Must Read Valentine’s Day Headlines

February 14, 2019|Earned Media, Uncategorized | 1 Min Read

In honor of Valentine’s Day, we’re sharing our favorite love-related stories from today’s headlines.  Which are your favorites? What else should be on the list? Unlucky in Love: Readers Tell of Romance Gone Wrong, The New York TimesMy fav. V.D.: When I found out a contracted VD from my date. Oh, the irony!! Ken & Barbie: We’re Back Together, USA TodayBarbie and Ken are back in love — and by this time tomorrow, they’ll be “in a relationship” on Facebook. Unexpected People With Roses Named After Them, Newser.comDolly Parton tops the list. See who else inspired a rose. Valentines Kissing Contest Still Going […]

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Nationwide Consumer Media Coverage Drives Kolache Factory Brand Expansion.

October 3, 2018|Earned Media, Owned Media, Paid Media | 2 Min Read

Three things on every restaurant chain’s To-Do list: create big media buzz, build greater brand awareness and have increased customer engagement and sales. With 919 Marketing leading the way with the Create a New Kolache PR campaign, the Houston-based bakery chain The Kolache Factory was able to do all three. The Create a New Kolache contest asked customers to submit ingredients for a new kolache flavor (A kolache is a Czech pastry filled with meats, cheeses and fruit). The winning flavor was dubbed “Yes, Please” Mac-and-Cheese, a combo of mac-and-cheese, brisket and jalapeño peppers (YUM). Dawn Nielsen, Kolache Factory COO says, “We are thrilled with the results […]

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Don’t Sell Yourself Short At The 2018 TES Annual Conference

September 26, 2018|Earned Media, Owned Media, Paid Media, Shared Media | 2 Min Read

Don’t Sell Yourself Short Panel Discussion If you’re headed to Fort Lauderdale this week to join hundreds of franchise friends at The Entrepreneur’s Source’s Annual Conference, there’s an exciting new addition to the schedule you don’t want to miss – the Don’t Sell Yourself Short Panel Discussion. I will be headlining this panel along with TES’ Visionary Founder, Terry Powell and a wide range of other fantastic franchise experts. All TES conference attendees are invited to join the Don’t Sell Yourself Short Panel Discussion for one of two sessions in the Ocean Ballroom on Sunday, September 30th. For the early birds, the first session will be live from […]

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Top Ten Franchise Sales Videos That Close Deals

August 21, 2018|Earned Media, Owned Media | 1 Min Read

This pre-recorded webinar gives you the inside scoop on the top ten types of videos used by franchise brands, and explains when and where to use each one in the sales funnel.  It also includes direct links to view ten actual franchise sales videos. The webinar also gives you useful tips on cutting production costs and developing video marketing tactics to maximize sales results. Watch and Download: Top Ten Franchise Sales Videos And How To Use Them To Close More Deals

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919 Marketing Wins Three Prestigious Video Awards

July 30, 2018|Earned Media, Owned Media | 4 Min Read

Telly Awards Solidify 919 Marketing as Video Giant Taking Home the Tellys We are very proud to have brought home three Telly Awards for exemplary use of video. This prestigious competition pits top production companies, ad agencies and television stations against one another in a head-to-head showdown. This is 919 Marketing’s 4th Telly Award and officially solidifies our presence as a video production powerhouse. This year, 919 Marketing won the Silver Telly Award in the General Institutional/ Corporate Image category for a video created for Window World, America’s largest replacement window and exterior remodeling company. This award-winning videoshowcases Window World’s Veterans Airlift Command, which […]

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