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How Public Relations Drives Franchise Sales

August 18, 2017|Earned Media, Public Relations | 3 Min Read

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales. The key to driving franchise sales is the significant increase in visibility that comes from a story about your business playing on TV stations and appearing in print across the country. American Family Care, an urgent care franchise, saw millions of dollars in franchise sales following stories in USA Today and on NBC Nightly News. […]

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Hook the Media: How to Tell Franchisee Stories

July 4, 2017|Earned Media, Franchise Sales and Marketing, Public Relations | 2 Min Read

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid PR strategy is key, so it may be time to take the next step toward long term success. We’re talking about increased brand visibility and presence in the media. You may think sending out a couple press releases about your business will do the trick – talking about the best your business has to […]

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Dear PR Graduate: It’s Not Your Fault

June 6, 2017|Earned Media, Owned Media, Public Relations, Shared Media | 7 Min Read

America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agenciesdown. Big time. There’s no other way to look at it. Here at 919 Marketing, we take a back seat to no one in the quality of the PR associates we hire, and the standards to which we hold them on behalf of our clients, whether our new employees are heavy with industry experience or are still hungover from their college graduation party.  But these times are pushing us to the limit. Peers agree that the public-relations […]

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The Lost Art of the Business Relationship

May 22, 2017|Earned Media, Public Relations | 8 Min Read

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still engaging in the weekly two (or three) martini lunch. But I come not to bury the 1980’s and ‘90s. In fact, I’d like to dig up something the corporate world used to treasure: Business relationships. Oh, […]

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“Clients Gone Wild” Series: You did What?! In Front of Who?!

May 12, 2017|Earned Media, Owned Media, Public Relations, Uncategorized | 4 Min Read

We were at a lovely lunch at a popular, local café one weekday in 2008 when our cell phone buzzed. It was a client, an important one at that, so we took the call. After a few moments into the call, my heart sank to my feet. I couldn’t believe what I was hearing. For two years, we led the public relations efforts for one of the largest, national nonprofits in its sector.   Its mission was supported by millions of donors and there was news coverage on the organization almost daily. It was an awesome gig. But there was always […]

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Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of ‘The Profit’ On CNBC

April 11, 2017|Earned Media, Franchise Sales and Marketing | 1 Min Read

Beef Jerky Outlet, the nation’s fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand. The Profit is a hit CNBC show that highlights Lemonis as he works with struggling, cash-strapped businesses to help them improve their situation.   919 Marketing helped Beef Jerky Outlet become one of the fastest growing beef jerky retailers in the nation. Click below to learn more about 919 Marketing servcies. Learn More

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7 Content Marketing Tips to Supercharge Franchise Development

March 6, 2017|Earned Media, Franchise Sales and Marketing, Owned Media, Shared Media | 5 Min Read

Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family Fare’s CEO Lee Barnes caught my attention with this quote – “An ounce of prevention is worth a pound of cure.” Now, when it comes to franchise compliance and issues related to the joint-employer standard, that quote could not be more accurate. However, when we were called to the podium at the end of the meeting to discuss public relations, specifically crisis PR communications, and franchise marketing, I did what any PR professional is built to do I put a little spin on the […]

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Looking Back at #IFA2017

February 15, 2017|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

The 919 Marketing team had a fantastic time at IFA 2017 this year. As always, we enjoyed meeting with some of our current clients and getting to know new people in the franchising industry. A few of our favorite moments included: CEO David Chapman presenting on How to Be Big with a Little Budget: Bridging the Gap Between a Startup and a Successful Franchise, Account Supervisors, Scott Curkin and Graham Chapman, leading a discussion on how to handle crisis communications, and 919 Marketing’s first VIP Poker Tournament. As members of the franchise marketing industry for more than a dozen years, and having attended the International Franchise […]

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Sneak Peak: 2017 IFA Convention

January 3, 2017|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

Are you ready for #IFA2017? Our franchise marketing team is excited to join the franchising community for a weekend of idea sharing and best practices. We’re looking forward to talking with franchise industry professionals about topics that impact our businesses, seeing familiar faces, meeting new folks, and answering your questions about the intricacies of franchise marketing. As you explore the conference, be sure to check out: How to Be Big with a Little Budget: Bridging the Gap Between a Startup and a Successful FranchiseDavid Chapman, CEO • 919 Marketing | Time: Tuesday, 10:15 AM PR in a Crisis. A round table discussion.Sue Yannello, Managing Director Public Relations […]

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The 7 Things Other PR Firms Don’t Want You To Know

October 14, 2016|Earned Media, Public Relations | 8 Min Read

There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way.  By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your organization in your target media. Even the best PR professionals find media pitching unnerving and even scary.There is no getting around it.  PR practitioners need to be phenomenal sales people.  The problem is that very few actually are.  Just like […]

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