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919 Marketing Recognized as Nation’s Highest-Ranked and Franchise Marketing and PR Firm. Again! TRIUMPH IN A CHALLENGING YEAR! Agency Honored For Impressive 147% Growth Rate August 31, 2021/ Raleigh, N.C. – For the third year in a row, 919 Marketing is recognized as the nation’s highest ranked franchise marketing and PR firm.  The company is [...]

The Top 7 Franchise Marketing KPIs There are literally dozens of franchise marketing KPIs to consider depending on factors like brand size, whether you are B2C or B2B, industry sector, and in-house resources to set and track KPIs. However, the following list includes what we feel are the most critical franchise marketing KPI’s: 1. Maximize [...]

8 Franchise Lead Generation Hacks: Proven Effective Methods Understanding how to generate effective, high-quality franchise leads is one of the most important skills you can have as a franchisor. After all, if you can’t sell franchises, you can’t make money. But finding potential franchisees in today’s ever-evolving customer base can be a challenge. That’s why [...]

919 Recognized on Franchise Today Podcast 919 Marketing got serious props from Pete Baldine, President of Moran Brands, during his recent guest appearance on the Franchise Today podcast. Pete thanked 919 Marketing for getting 18 of his automotive-repair franchise locations on several television news networks through our PR services. The news segments promoted how his [...]

919 Marketing CEO David Chapman Reveals 5 Marketing Strategies You Need for the Next 90 Days It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns [...]

Franchise CEO Branding: The 10-Step Process to Become an Industry Thought Leader Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee recruitment and retention, franchise marketing performance, franchise sales, franchisee profitability and growth, and [...]

919 Marketing Shows How to Maximize Marketing Communications in New Webinar The world is still reeling from the impact of the coronavirus pandemic. Some businesses have chosen to hunker down and wait things out. Meanwhile, others are taking a more proactive approach. As Founder and CEO of 919 Marketing, David Chapman is a thought leader [...]

Coronavirus Breeds New Franchise Marketing Opportunities Let me start by saying our personal and professional worlds have been turned upside down by the COVID-19 pandemic and the resulting catastrophic effect. No franchise brand will go unscathed — and the worst may well be still ahead of us. From my perspective, there are two different roads [...]

Franchise SEO – A Guide for Optimizing Local & National Search Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy [...]

Franchise Marketing: The Ultimate Guide to Market Franchises Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and [...]