Archives

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919 Recognized on Franchise Today Podcast

June 18, 2020|Franchise Sales and Marketing, Public Relations | 1 Min Read

919 Marketing got serious props from Pete Baldine, President of Moran Brands, during his recent guest appearance on the Franchise Today podcast. Pete thanked 919 Marketing for getting 18 of his automotive-repair franchise locations on several television news networks through our PR services. The news segments promoted how his franchisees were using advanced sanitizing techniques and customer care during the COVID-19 pandemic, including pickup and delivery services. Thank you for the shout-out, Pete! You can listen to the full Franchise Today episode here.

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male and female CEO with their shadows in the shape of a super hero
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Franchise CEO Branding: The 10-Step Process to Become an Industry Thought Leader

June 9, 2020|Earned Media, Franchise Sales and Marketing | 9 Min Read

Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee recruitment and retention, franchise marketing performance, franchise sales, franchisee profitability and growth, and maximizing shareholder value. Yet the majority of franchise CEOs championing brand development fail to capitalize on a critical component of brand building as we move into the new age of franchising — franchise CEO branding.  Staying silent while competitors become trusted industry thought leaders is not an option. It is time to lead the brand from the […]

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How To Turn Marketing Communications into a Runway for your Business
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919 Marketing Shows How to Maximize Marketing Communications in New Webinar

June 1, 2020|919 News and Awards, Franchise Sales and Marketing, Owned Media, Podcasts and Webinars | 3 Min Read

The world is still reeling from the impact of the coronavirus pandemic. Some businesses have chosen to hunker down and wait things out. Meanwhile, others are taking a more proactive approach. As Founder and CEO of 919 Marketing, David Chapman is a thought leader in the world of franchise marketing and has the insight franchisees and franchisors need to cope with these difficult times. Since its founding, Chapman and 919 Marketing have contended with many world events, including Y2K, 9/11, and the 2008 financial crash. Even so, Chapman admits he has never seen anything quite like our current situation. Still, […]

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Coronavirus Breeds New Franchise Marketing Opportunities

March 22, 2020|919 News and Awards, Franchise Sales and Marketing | 12 Min Read
Let me start by saying our personal and professional worlds have been turned upside down by the COVID-19 pandemic and the resulting catastrophic effect. No franchise brand will go unscathed — and the worst may well be still ahead of us. From my perspective, there are two different roads to take as we enter the new world of franchising: 1. Hunker down. Pull back and go dormant until the sun is shining again, and the world has returned to normal (although normal will be redefined — see later in this article). You essentially become the proverbial twig floating in a [...]
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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

March 9, 2020|919 Marketing Guides, Franchise Sales and Marketing, Owned Media, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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Franchise Sales Is Harder Than Ever. What Now?

December 10, 2019|919 Marketing Guides, Franchise Sales and Marketing, Uncategorized | 6 Min Read

Whether your franchise sales are breaking records or flatlining, you are reading this article because you see room for improvement. Your optimism and dedication sit beside the grim reality of today’s franchise sales market. A robust franchising landscape driven in part by the Great Recession now faces market forces and unprecedented numbers of competitors that compete for a dwindling number of leads. There are 3,800+ franchise brands and 300 new franchise brands enter the market every year according to FranDATA. And for the foreseeable future, you will find yourself selling franchises in a buyer’s market. Less than ideal? Certainly. An […]

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Franchise Marketing: The Ultimate Guide to Market Franchises

November 20, 2019|919 Marketing Guides, Franchise Sales and Marketing | 12 Min Read

Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and a consistent, reliable and convenient option for franchisees and consumers alike. Despite these win-win benefits, many franchises struggle to navigate the confusing landscape of multiple marketing platforms and service providers. Not only that, but factors like message ownership, geographic differences, and budget allocation can make the journey toward a cohesive marketing […]

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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

October 28, 2019|919 Marketing Guides, Earned Media, Franchise Sales and Marketing, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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What Is Franchise Content Marketing?

October 14, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 11 Min Read

Franchise content marketing is one of the most effective franchise marketing strategies today. Learn how to incorporate it into your franchise development.

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Do Your Franchisees Hate You?

June 12, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 6 Min Read
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide. As you can imagine, this puts our agency right in the middle of the inevitable tension that exists and often escalates between the two parties as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we often find ourselves in the position of being phone psychologists, listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the good news: You’ve built a business with successful franchisees, and you feel like you’re [...]
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