There are literally dozens of franchise marketing KPIs to consider depending on factors like brand size, whether you are B2C or B2B, industry sector, and in-house resources to set and track KPIs. However, the following list includes what we feel are the most critical franchise marketing KPI’s: 1. Maximize Desktop and Mobile Website Speed It’s almost impossible to build a winning marketing program around a weak website experience for your franchise candidates or the customers of your franchisees. There a plenty of free tools that will analyze website speed on desktop and mobile platforms. Do the same audit of your […]
Understanding how to generate effective, high-quality franchise leads is one of the most important skills you can have as a franchisor. After all, if you can’t sell franchises, you can’t make money. But finding potential franchisees in today’s ever-evolving customer base can be a challenge. That’s why we’ve accumulated proven methods for quality franchise lead generation, to help you find the best franchisees for your business. Have Your Owned Channels in Check Understanding the importance of your owned channels, and how to leverage them to generate interest in your franchise, is vital to attracting high-quality franchisees. Owned media, like your […]
919 Marketing got serious props from Pete Baldine, President of Moran Brands, during his recent guest appearance on the Franchise Today podcast. Pete thanked 919 Marketing for getting 18 of his automotive-repair franchise locations on several television news networks through our PR services. The news segments promoted how his franchisees were using advanced sanitizing techniques and customer care during the COVID-19 pandemic, including pickup and delivery services. Thank you for the shout-out, Pete! You can listen to the full Franchise Today episode here.
It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns out there are still many steps proactive companies can take to maintain momentum and improve their market share during difficult times. These opportunities to improve market share were the subject of the latest webinar by 919 Marketing CEO and Founder, David Chapman. David and 919 Marketing boast more than 20 years’ experience in the world of marketing, with over a decade […]
Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee recruitment and retention, franchise marketing performance, franchise sales, franchisee profitability and growth, and maximizing shareholder value. Yet the majority of franchise CEOs championing brand development fail to capitalize on a critical component of brand building as we move into the new age of franchising — franchise CEO branding. Staying silent while competitors become trusted industry thought leaders is not an option. It is time to lead the brand from the […]
The world is still reeling from the impact of the coronavirus pandemic. Some businesses have chosen to hunker down and wait things out. Meanwhile, others are taking a more proactive approach. As Founder and CEO of 919 Marketing, David Chapman is a thought leader in the world of franchise marketing and has the insight franchisees and franchisors need to cope with these difficult times. Since its founding, Chapman and 919 Marketing have contended with many world events, including Y2K, 9/11, and the 2008 financial crash. Even so, Chapman admits he has never seen anything quite like our current situation. Still, […]
Whether your franchise sales are breaking records or flatlining, you are reading this article because you see room for improvement. Your optimism and dedication sit beside the grim reality of today’s franchise sales market. A robust franchising landscape driven in part by the Great Recession now faces market forces and unprecedented numbers of competitors that compete for a dwindling number of leads. There are 3,800+ franchise brands and 300 new franchise brands enter the market every year according to FranDATA. And for the foreseeable future, you will find yourself selling franchises in a buyer’s market. Less than ideal? Certainly. An […]
Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and a consistent, reliable and convenient option for franchisees and consumers alike. Despite these win-win benefits, many franchises struggle to navigate the confusing landscape of multiple marketing platforms and service providers. Not only that, but factors like message ownership, geographic differences, and budget allocation can make the journey toward a cohesive marketing […]