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Franchise Marketing: The Ultimate Guide to Market Franchises Franchisors telling brand stories to attract and retain customers and award more franchises Intro The nearly 750,000 franchises located in the United States, comprise more than 300 business format categories, in various sizes, in hundreds of locations. Clearly, franchising has become a critical driver of the U.S. economy and [...]

Franchise SEO – A Guide for Optimizing Local & National Search Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy [...]

What Is Franchise Content Marketing? Content marketing is integral to the communications quiver. White papers, one-sheets, videos, testimonials, and blog posts enable B2Cs and B2Bs to nurture leads, retain customers, engage audiences, and enhance PR and communications. Though content marketing holds such promise, many franchisors and franchisees find success fleeting – if they ever find [...]

Why Franchisors Whiff on Using SEO to Drive Leads Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only two major ways to impact your brand’s online search results: organic search and paid search. The bad news – driving real results can be tricky.  Just [...]

Do Your Franchisees Hate You? We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide. As you can imagine, this puts our agency right in the middle of the inevitable tension that exists and often escalates between the two parties as the brand expands its [...]

How I Became A Franchise PR Pro in Kindergarten. “When in doubt, go back to the basics.”  In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world.  A lot of people get wrapped up in [...]

Franchise Marketing and Baseball. It Should Be About Performance, Not Politics. As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete to the business world.   The lesson that’s translated most directly is “playing my way” into the lineup (not sure what that means?  This description about [...]

Boost Franchise Social Media Results The social media craze has boxed many franchisors into a corner. To date, lots of time and money has spent with mixed results.    No longer is the importance of social media marketing in question. Today, most franchisors are focused on choosing the right tactics from the evolving list of [...]

One out of three franchise-based companies will change their marketing firm in the next 12 months. Ironically, the reasons why one out of three companies change their PR and marketing firm each year are largely the same reasons that couples break up.  It comes down to communication, commitment, financial arguments and endless rounds of excuses. [...]

Many franchise development execs aren’t leveraging PR and social media to increase franchise business margins and improve close rates We work with a lot of new business franchise executives and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference [...]