Archives

What’s Your Franchise Marketing Roadmap? To paraphrase a line out of  The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.” A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a [...]

Top Ten Franchise Sales Videos That Close Deals This pre-recorded webinar gives you the inside scoop on the top ten types of videos used by franchise brands, and explains when and where to use each one in the sales funnel. It also includes direct links to view ten actual franchise sales videos. The webinar also [...]

Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of franchise brands – from high-tech to health care, hair care to elderly care. Here’s my take on franchise sales: Franchise brands [...]

Hook the Media: How to Tell Franchisee Stories Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid PR [...]

Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of ‘The Profit’ On CNBC Beef Jerky Outlet, the nation’s fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand. The [...]

7 Content Marketing Tips to Supercharge Franchise Development Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family Fare’s CEO Lee Barnes caught my attention with this quote – “An ounce of prevention is worth a pound of cure.” Now, when it comes to franchise compliance [...]

The PR Mistake Franchisors Often Make Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of [...]