Owned Media Archives - 919 Marketing

How To Turn Marketing Communications into a Runway for your Business

919 Marketing Shows How to Maximize Marketing Communications in New Webinar

June 1, 2020|919 News and Awards, Franchise Sales and Marketing, Owned Media, Podcasts and Webinars | 3 Min Read

The world is still reeling from the impact of the coronavirus pandemic. Some businesses have chosen to hunker down and wait things out. Meanwhile, others are taking a more proactive approach. As Founder and CEO of 919 Marketing, David Chapman is a thought leader in the world of franchise marketing and has the insight franchisees and franchisors need to cope with these difficult times. Since its founding, Chapman and 919 Marketing have contended with many world events, including Y2K, 9/11, and the 2008 financial crash. Even so, Chapman admits he has never seen anything quite like our current situation. Still, […]

by 919 Marketing

Social Media for Nonprofits: The Definitive Guide

June 1, 2020|919 Marketing Guides, Owned Media, Social Media | 11 Min Read

The world of social media marketing is a difficult one to navigate – even more now than it was before, thanks to COVID-19. As more people turn to social media for information and connection than ever before, nonprofits have an unprecedented opportunity to build their audience and come out the other side of this pandemic going strong. It’s true that social media is a competitive landscape, and that you’ll be fighting to make sure your voice gets heard over both other nonprofits and for-profit businesses. It’s true that some of these businesses might have a head start in their social […]

by 919 Marketing

Franchise SEO – A Guide for Optimizing Local & National Search

March 9, 2020|919 Marketing Guides, Franchise Sales and Marketing, Owned Media, SEO | 11 Min Read

Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]

by David Chapman

What Is Franchise Content Marketing?

October 14, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 11 Min Read

Franchise content marketing is one of the most effective franchise marketing strategies today. Learn how to incorporate it into your franchise development.

by David Chapman

Do Your Franchisees Hate You?

June 12, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media | 6 Min Read

We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide. As you can imagine, this puts our agency right in the middle of the inevitable tension that exists and often escalates between the two parties as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we often find ourselves in the position of being phone psychologists, listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the good news: You’ve built a business with successful franchisees, and you feel like you’re [...]

by David Chapman

Why Your Franchisor Hates You

June 12, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 5 Min Read

As the founder of an agency that interacts with more than 20,000 franchisees on a daily basis, I'm in the middle of the inevitable tension that exists between franchisors and franchisees as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we are often listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the unwelcome news first: Your franchisor hates you. Don’t worry; your franchisor knows that you’re the backbone of the business and whatever else you’d like to hear that would massage your ego. But, yes, your franchisor hates [...]

by David Chapman

Why Franchisors Whiff on Using SEO to Drive Leads

June 12, 2019|Franchise Sales and Marketing, Owned Media, Paid Media, SEO, Shared Media | 6 Min Read

Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only two major ways to impact your brand’s online search results: organic search and paid search. The bad news – driving real results can be tricky. Just ask the long line of franchise marketing vendors and in-house digital marketing gurus that have been vaporized by impatient franchise execs over the years. The two primary methods for driving online leads are known as search engine marketing (SEM) and search engine optimization (SEO) and respectively. PAID SEARCH: SEMFranchise marketers have plowed tons of […]

by David Chapman

919 Marketing Honored in Inc. Magazine’s Inc. 500/5000 List

May 12, 2019|Owned Media | 4 Min Read

919 Marketing Company, a full-service marketing and PR agency, was recently featured as a top 200 marketing and PR firm on Inc. Magazine’s 2010 Inc. 500/5000 List of the nation’s fastest growing private companies. 919 Marketing was highlighted as number 189 among other national firms and number 5 among other NC-based firms in the advertising and marketing industry with a three year revenue growth of 131%. 919 Marketing, similar to other companies in the Inc. 500/5000 list, has faced brutal economic challenges from 2006-2009. Despite those challenges, 919 Marketing was able to rapidly grow because companies took notice of its […]

by David Chapman

franchise executive leveraging social media tools

Many franchise development execs aren’t leveraging PR and social media to increase franchise business margins and improve close rates

May 12, 2019|Franchise Sales and Marketing, Owned Media, Social Media | 2 Min Read

We work with a lot of new business franchise executives and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple times where our PR efforts have led to an immediate, direct increase in sales leads and conversions. However, that’s selling short the power of effective PR programs. PR shouldn’t be solely judged on the number of qualified leads flowing into the lead pipeline. This is a misguided perspective, where portals, national advertising, PR, direct mail, telemarketing or the slew of other marketing tools out […]

by David Chapman

color image of different types of communication represented by icons

How to Streamline Communications

May 12, 2019|Earned Media, Owned Media, Public Relations | 3 Min Read

Remember the 1990’s? You know – when the height of technology meant you could download the new Bare Naked Ladies album from Napster with your cool, new dial-up internet connection… as long nothing else was open and the stars were perfectly aligned? Fortunately, computers can handle a lot more data nowadays, but us humans haven’t evolved quite so quickly. My rough estimate is that the average person’s capability to take in messages is about that of an old school floppy disk. It’s our nature – we’re easily overwhelmed with data and messages. That’s why it’s so important to keep your messaging consistent. What’s the biggest road block to […]

by David Chapman