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Is Your Story Newsworthy?

April 28, 2016|Earned Media, Owned Media, Public Relations | 2 Min Read

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that through the years, the characteristics of what is “newsworthy” haven’t changed. In fact, they’ve only become more important.  (In fact, when doing media training with clients, we haven’t even had to change this part of the sessions.) If you want coverage for yourself, company, product, […]

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Digital digs: 9 Web tools that have my interest (for this moment)

March 27, 2016|Owned Media, Shared Media | 2 Min Read

Anyone will tell you, I am a digital tool fanatic.  I love the latest and greatest, the fastest and sexiest.  Here’s the tools that I am currently “digging” to get my stuff done!  We’re not even remotely affiliated with any of these companies… I just am loving their products. Wunderlist – My answer to “GTD.”  The “Things” app and the bloated Getting-Things-Done model is just too cumbersome for me.  Wunderlist gave me everything I wanted, for free.  Multiple lists, pretty checkboxes, cloud-syncing, compatibility with every device I own (and there’s a lot of them). Reeder – I’m a Mac and iOS user. […]

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16 Ways to Handle Negative Reviews and Comments

March 3, 2016|Earned Media, Owned Media, Public Relations, Shared Media | 3 Min Read

Every business is at risk of getting negative online reviews or negative comments to a blog post.  Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode. After all, it’s our first reaction to defend ourselves (or business or product or service) when delivers a blow. But when it comes to handling negative reviews and comments, there is only choice: Kill ‘em with kindness. If your business, product or service gets a negative review Monitor for mentions of your brand name using Google Alerts or monitoring software like Trackur or Radian6.  This way, you’re one of the first to know when there is […]

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919 Marketing Celebrates 20th Anniversary with Major Growth Milestones

January 12, 2016|919 News and Awards, Earned Media, Owned Media, Paid Media, Shared Media | 3 Min Read

Agency Doubles Revenue in 2015 with Growth in Franchising and Nonprofit Clients 919 Marketing, a leading national content marketing agency, celebrates its 20th anniversary this month with a series of milestones that accentuate the firm’s success with clients across a broad range of industries.  In 2015, the agency, located just outside of Research Triangle Park in Raleigh, had a record year of explosive growth, doubling its revenue and expanding its client roster with franchising and nonprofit clients. “We are thrilled to celebrate 20 years in business with growth fueled by our eclectic national client roster including startups, emerging and Fortune […]

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Blogging into the abyss? We think not.

December 4, 2015|Owned Media, Shared Media | 5 Min Read

I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it. We live in a world of instant gratification – microwaves, drive-through’s, mp3 downloads and movies on demand.  So the thought of putting deep thought into each and every blog post when we’re not sure anyone is listening does sound daunting. But it will pay off in the end.  I promise. So, I’ve  broken down what I see as the two most important […]

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919 Helps Papa Murphy’s “Make It Rain, Pizzas” For a Good Cause

May 12, 2015|919 News and Awards, Owned Media | 1 Min Read

Instead of settling down to retire, a Florida woman found new life at the age of 67 after buying her first Papa Murphy’s Pizza in Niceville. To give thanks to the new life that the business has brought she and her son, she held a Halloween Costume Drive during the grand opening of her second store in Gulf Breeze. All donated Halloween costumes went to children with the local Big Brothers Big Sisters organization. To treat the community for their support, she also made it rain pizzas, literally!  Hundreds of mini pizza boxes, stuffed with free pizza coupons and other big prizes, fell from the sky.

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Where O Where Did The Audience Go?

May 12, 2013|Owned Media | 2 Min Read

As I was watching Late Night with David Letterman last night, an interview with NY Times columnist Gail Collins got me thinking about from where consumers are getting their news. Letterman asked Collins if he lives until he’s 90, will he still be able to pick up a paper and read the Times. Her response was there is always going to be something he can hold but it may or may not be paper. Then, the two started a chant for “paper, paper, paper…” I am a paper-lover and am probably biased, but I think there will always be a place for […]

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