There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better. Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that through the years, the characteristics of what is “newsworthy” haven’t changed. In fact, they’ve only become more important. (In fact, when doing media training with clients, we haven’t even had to change this part of the sessions.) If you want coverage for yourself, company, product, […]
Agency Doubles Revenue in 2015 with Growth in Franchising and Nonprofit Clients 919 Marketing, a leading national content marketing agency, celebrates its 20th anniversary this month with a series of milestones that accentuate the firm’s success with clients across a broad range of industries. In 2015, the agency, located just outside of Research Triangle Park in Raleigh, had a record year of explosive growth, doubling its revenue and expanding its client roster with franchising and nonprofit clients. “We are thrilled to celebrate 20 years in business with growth fueled by our eclectic national client roster including startups, emerging and Fortune […]
Instead of settling down to retire, a Florida woman found new life at the age of 67 after buying her first Papa Murphy’s Pizza in Niceville. To give thanks to the new life that the business has brought she and her son, she held a Halloween Costume Drive during the grand opening of her second store in Gulf Breeze. All donated Halloween costumes went to children with the local Big Brothers Big Sisters organization. To treat the community for their support, she also made it rain pizzas, literally! Hundreds of mini pizza boxes, stuffed with free pizza coupons and other big prizes, fell from the sky.
As I was watching Late Night with David Letterman last night, an interview with NY Times columnist Gail Collins got me thinking about from where consumers are getting their news. Letterman asked Collins if he lives until he’s 90, will he still be able to pick up a paper and read the Times. Her response was there is always going to be something he can hold but it may or may not be paper. Then, the two started a chant for “paper, paper, paper…” I am a paper-lover and am probably biased, but I think there will always be a place for […]