What Is Franchise Content Marketing?
Franchise content marketing is one of the most effective franchise marketing strategies today. Learn how to incorporate it into your franchise development.
Do Your Franchisees Hate You?
As a franchise marketing agency, working with more than 20,000 franchisees in the U.S. and worldwide, we often find ourselves in the position of being phone psychologists. In many instances, we hear franchisees speak in glowing terms about the franchisor, but more often than not we hear about their growing frustrations as a franchisee. Fortunately, you can turn things around. But to do that, you need to know why your franchisees hate you. My article outlines six situational examples and how to overcome them. DOWNLOAD THE ARTICLE
Why Your Franchisor Hates You
I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there’s a flip side to that coin. Your franchisor knows that without you – and the other franchisees – the business would at best consist of a few company owned locations, that you’re the backbone of the business and whatever else you’d like to hear that would massage your ego. But the truth is, while you may hate your franchisor, your franchisor hates you, too. Fortunately, you can turn things around. Read my follow up article to learn […]
Why Franchisors Whiff on Using SEO to Drive Leads
Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only two major ways to impact your brand’s online search results: organic search and paid search. The bad news – driving real results can be tricky. Just ask the long line of franchise marketing vendors and in-house digital marketing gurus that have been vaporized by impatient franchise execs over the years. The two primary methods for driving online leads are known as search engine marketing (SEM) and search engine optimization (SEO) and respectively. PAID SEARCH: SEMFranchise marketers have plowed tons of […]
Tips Tips for Writing Killer EMail Subject Lines.
Before I got into PR (some would say crossed over to the dark side) I was a television reporter. I find my news background to be very helpful because I understand how to find the unusual angle in a story that might pique the interest of a reporter/producer/blogger. However, the most difficult part of a pitch for me is writing the subject line for the email. Ironically I had the same difficulty in journalism school writing headlines and in the TV news business helping producers write teasers for stories. Then, as now, the challenge continues to be that if the […]
What’s Your Franchise Marketing Roadmap?
To paraphrase a line out of The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.” A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a consistent, compelling cross channel brand. The company was launched over two decades ago around a revolutionary computer based language-learning product. Now they’re a multi-million dollar business with a successful IPO and a roster of products sold around the world. Amazing as it may sound, before engaging us they never had […]
Nationwide Consumer Media Coverage Drives Kolache Factory Brand Expansion.
Three things on every restaurant chain’s To-Do list: create big media buzz, build greater brand awareness and have increased customer engagement and sales. With 919 Marketing leading the way with the Create a New Kolache PR campaign, the Houston-based bakery chain The Kolache Factory was able to do all three. The Create a New Kolache contest asked customers to submit ingredients for a new kolache flavor (A kolache is a Czech pastry filled with meats, cheeses and fruit). The winning flavor was dubbed “Yes, Please” Mac-and-Cheese, a combo of mac-and-cheese, brisket and jalapeño peppers (YUM). Dawn Nielsen, Kolache Factory COO says, “We are thrilled with the results […]
Don’t Sell Yourself Short At The 2018 TES Annual Conference
Don’t Sell Yourself Short Panel Discussion If you’re headed to Fort Lauderdale this week to join hundreds of franchise friends at The Entrepreneur’s Source’s Annual Conference, there’s an exciting new addition to the schedule you don’t want to miss – the Don’t Sell Yourself Short Panel Discussion. I will be headlining this panel along with TES’ Visionary Founder, Terry Powell and a wide range of other fantastic franchise experts. All TES conference attendees are invited to join the Don’t Sell Yourself Short Panel Discussion for one of two sessions in the Ocean Ballroom on Sunday, September 30th. For the early birds, the first session will be live from […]
Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline
Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of franchise brands – from high-tech to health care, hair care to elderly care. Here’s my take on franchise sales: Franchise brands are dangerously dependent on “rented” lead channels for finding franchisee prospects versus creating their own sales channels. Here’s an Example: Your brand doesn’t own the content on your Facebook page, and Facebook could decide to remove business pages at any time. They are also considering charging a premium price for leads that convert. Here’s another: It’s entirely plausible […]
You’re A Rock Star And We Know It
The More Things Change, The More They Stay The SameI spent over a decade working with entertainers and musicians. From recording studios to concert venues, with a few cruise ships in between, I’ve seen my fair share of rock stars, both literally and figuratively. Of all my experiences, I’d say the vast majority haven’t been with actual rock stars, just people who thought they were rock stars. Regardless, whether it was a show for Vince Neil(quintessential rock star) or in-studio with a wannabe musician, everyone got the rock star treatment. Fast forward to my time at 919 Marketing Company and I find my […]