Archives

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Avoid Analogy Aneurysms

May 12, 2019|Earned Media, Owned Media, Public Relations | 3 Min Read

Analogies are great. We certainly love them here at 919 Marketing and use them all the time. They’re an excellent way to bridge the communication gap with clients.   They’re great motivating speaking tools for colleagues seeking advice/help. They can make a big difference…period. But they can also be a huge hindrance when they’re shot out left and right without application. You know what I’m talking about – it’s those days where you take an issue to all the people you care about (your Mom, your boss, heck, your priest) and they all give you different yet similar cryptic analogous responses. […]

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Can a national agency drive as much media coverage for your franchisees as a local agency?

May 12, 2019|Earned Media, Owned Media, Public Relations | 2 Min Read

919 frequently works with franchisees across the country on Grand Openings and local PR campaigns. Many times we are asked “how can you drive local news coverage as well as a firm located in my local market?”. After all, we don’t have local “relationships” to leverage like local shops profess to have. They can take reporters out to lunch or for drinks, can help you stage the event (so can an event planner that is much better versed in successful events) and in some cases may be less expensive. The short answer is that in most cases, we are actually […]

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“Clients Gone Wild” Series: Wild Tempers

May 12, 2019|Earned Media, Public Relations | 3 Min Read

So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit, but it’s good coverage in a midsize market that should have the local client – and corporate office – happy with your efforts. But then, things take a turn for the strange. On the day of a scheduled interview, your media contact arrives promptly at the pre-agreed time, clutching your press release, ready to discuss the great things this new business will bring to the community.  Instead of being met by an excited owner, eager to tout his center’s features, […]

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“Clients Gone Wild” Series: Botched Radio Interview

May 12, 2019|Earned Media, Owned Media, Public Relations | 3 Min Read

As a reporter, I would usually provide interview subjects with a sense of what I was going to ask.  I NEVER gave specific questions, just a broad overview of what the interview would be about.  It was my job to create the specific questions immediately prior to the interview when I had a better idea of my story’s direction and it was the interviewee’s duty to use the broad ideas I provided them in order to prepare for the interview. My former career taught me how to manage the interview process on both sides of the spectrum and has certainly helped me […]

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How We Find The Right Reporters to Pitch

May 12, 2019|Earned Media, Public Relations | 2 Min Read

There may not be much glory when creating a media list, but it can be a star of a well done pitch. We use Cision to make our lists.  And while products like it help, pulling a media list can still be time-consuming and can make you go cross-eyed (from staring at your screen so long), so it is important that you get strategic. When making a new list, it is important to think of the target market/demographic and the press opportunity you’re pitching.  Here are some tips for getting started: Take a look at the media opportunity – you should know […]

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How To Nail Your Next TV Interview

May 12, 2019|Earned Media, Public Relations | 3 Min Read

 Credit: Flickr Mike Renlund Opinions are flying about an interview between Lauren Green and best-selling author Reza Aslan. For 10 minutes, news reporter Lauren Green interviewed best-selling author and noted scholar Reza Aslan with probing questions concerning his motivations for writing his book Zealot. As they spoke, she left no stone un-turned, from his scholastic credentials to his religious background. Some would call this in-depth reporting, while others might agree with Sarah Pulliam Bailey of the Religion News Service who said, “[Lauren Green] was trying to get at a controversy and wasn’t sure what the controversy was.” As shocking as it was, […]

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How I Became A Franchise PR Pro in Kindergarten.

May 12, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Public Relations | 4 Min Read

“When in doubt, go back to the basics.”  In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world.  A lot of people get wrapped up in details and are convinced that it is necessary to develop complex and complicated solutions to each of their business problems.   I couldn’t disagree more.   In my experience, I have found that there is often strength in simplicity.  To me, everything I really need to know about being a franchise pr pro has roots in […]

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The Art of “Spinning” Stories To The Media.

May 12, 2019|Earned Media, Public Relations | 4 Min Read

Often times, we PR pros are referred to as “the Spin Crowd.”  And no, I’m not talking about the reality show spin-off of Keeping Up With the Kardashians.  Unfortunately, PR is not all “Sex and the City” so to speak (as this blog post suggests, many a PR pro has struggled to come to terms with that realization)… Ah it would be sweet to live like Samantha…but back to the point… I’ve seen the word “spin” literally make people cringe with distaste. Others have no qualms about it, including myself.  I believe there is nothing wrong with spinning a story to make […]

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Don’t Find Yourself on the “Ridiculist” – Get Your Facts Straight.

May 12, 2019|Earned Media, Owned Media, Public Relations | 3 Min Read

A few weeks ago, my son was working on a report for school.  He showed me what information he had gathered so far, and when I questioned one of the facts he told me, “Dad, it’s ok, I found in on the internet.”  Sure enough, he did, but it wasn’t a legitimate site for research, such as National Geographic.   It was a site written by a fan of civil war battles.  Nothing against the site or the writer, but in many cases it offered his thoughts of a battle, not the historical facts.   And that’s my point, with sites like “The Onion” out […]

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Dear PR Graduate: Now The Real Education Begins.

May 12, 2019|Earned Media, Public Relations | 7 Min Read

America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agencies down. Big time. There’s no other way to look at it. Here at 919 Marketing, we take a back seat to no one in the quality of the PR associates we hire, and the standards to which we hold them on behalf of our clients, whether our new employees are heavy with industry experience or are still hungover from their college graduation party. But these times are pushing us to the […]

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