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How Public Relations Drives Franchise Sales

August 18, 2017|Earned Media, Public Relations | 3 Min Read

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales. The key to driving franchise sales is the significant increase in visibility that comes from a story about your business playing on TV stations and appearing in print across the country. American Family Care, an urgent care franchise, saw millions of dollars in franchise sales following stories in USA Today and on NBC Nightly News. […]

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Hook the Media: How to Tell Franchisee Stories

July 4, 2017|Earned Media, Franchise Sales and Marketing, Public Relations | 2 Min Read

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid PR strategy is key, so it may be time to take the next step toward long term success. We’re talking about increased brand visibility and presence in the media. You may think sending out a couple press releases about your business will do the trick – talking about the best your business has to […]

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Dear PR Graduate: It’s Not Your Fault

June 6, 2017|Earned Media, Owned Media, Public Relations, Shared Media | 7 Min Read

America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agenciesdown. Big time. There’s no other way to look at it. Here at 919 Marketing, we take a back seat to no one in the quality of the PR associates we hire, and the standards to which we hold them on behalf of our clients, whether our new employees are heavy with industry experience or are still hungover from their college graduation party.  But these times are pushing us to the limit. Peers agree that the public-relations […]

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The Lost Art of the Business Relationship

May 22, 2017|Earned Media, Public Relations | 8 Min Read

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still engaging in the weekly two (or three) martini lunch. But I come not to bury the 1980’s and ‘90s. In fact, I’d like to dig up something the corporate world used to treasure: Business relationships. Oh, […]

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“Clients Gone Wild” Series: You did What?! In Front of Who?!

May 12, 2017|Earned Media, Owned Media, Public Relations, Uncategorized | 4 Min Read

We were at a lovely lunch at a popular, local café one weekday in 2008 when our cell phone buzzed. It was a client, an important one at that, so we took the call. After a few moments into the call, my heart sank to my feet. I couldn’t believe what I was hearing. For two years, we led the public relations efforts for one of the largest, national nonprofits in its sector.   Its mission was supported by millions of donors and there was news coverage on the organization almost daily. It was an awesome gig. But there was always […]

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The 7 Things Other PR Firms Don’t Want You To Know

October 14, 2016|Earned Media, Public Relations | 8 Min Read

There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way.  By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your organization in your target media. Even the best PR professionals find media pitching unnerving and even scary.There is no getting around it.  PR practitioners need to be phenomenal sales people.  The problem is that very few actually are.  Just like […]

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9 Ways to Supercharge Your Press Release

September 20, 2016|Earned Media, Public Relations | 2 Min Read

Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it. To supercharge your press release, “socialize” it!  Every press release you write from today on, should include: A Twitter pitch.  Sell the story in your press release in less than 140 characters (so that you can leave room for #3).   Make it saucy enough that someone wants to Retweet it and click on the link to read more. Your company or product’s Twitter handle.  Just make sure you’ve got someone available to respond. A shortened, trackable URL .  Use bit.ly […]

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The PR Mistake Franchisors Often Make

July 19, 2016|Earned Media, Franchise Sales and Marketing, Public Relations | 2 Min Read

Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple times where our PR efforts have led to an immediate, direct increase in sales leads and conversions. However, that’s selling short the power of effective PR programs. PR shouldn’t be solely judged on the number of qualified leads flowing into the lead pipeline. This is a […]

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Newsjacking: A New PR Approach Or Just A Gimmick?

May 12, 2016|Earned Media, Owned Media, Public Relations | 3 Min Read

It goes without saying that getting media coverage for a client is a pretty sizable part of the job if you are a PR professional. Whether you choose to stick with traditional print and broadcast media or go the digital path by pursuing social media and blog coverage, telling an eye-catching story or creating a newsworthy pitch is required. A press release, however, isn’t the only way to get a client’s name in the news these days. PR professionals, meet “Newsjacking.” You’re going to want to get familiar, for better or for worse. David Meerman Scott describes the “Newsjacking process” […]

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Is Your Story Newsworthy?

April 28, 2016|Earned Media, Owned Media, Public Relations | 2 Min Read

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that through the years, the characteristics of what is “newsworthy” haven’t changed. In fact, they’ve only become more important.  (In fact, when doing media training with clients, we haven’t even had to change this part of the sessions.) If you want coverage for yourself, company, product, […]

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