Archives

+

16 Ways to Handle Negative Reviews and Comments

March 3, 2016|Earned Media, Owned Media, Public Relations, Shared Media | 3 Min Read

Every business is at risk of getting negative online reviews or negative comments to a blog post.  Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode. After all, it’s our first reaction to defend ourselves (or business or product or service) when delivers a blow. But when it comes to handling negative reviews and comments, there is only choice: Kill ‘em with kindness. If your business, product or service gets a negative review Monitor for mentions of your brand name using Google Alerts or monitoring software like Trackur or Radian6.  This way, you’re one of the first to know when there is […]

Read More
+

Why Your PR Isn’t Working

February 5, 2016|Earned Media, Public Relations | 5 Min Read

“Target your pitches and press releases to the right reporters at the right media outlets.”  Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it. Why?  We ignore this tip because it’s a daunting task; we “don’t have the time” to sort through a massive media list, and reading up on every single journalist would take days and days.  But here’s the truth:  Buy not customizing a pitch or release, we hurt our reputation as well as our client’s, our results, and fuel content […]

Read More
+

I Pitch Like a Girl!

September 14, 2015|Earned Media, Public Relations | 6 Min Read

I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons. I’m not an athlete by any stretch. When I run – it’s the shower. When I lift – it’s my sons’ laundry off the floor. When I throw – it’s a fit because I missed a sale at Banana Republic. When I pitch to my boys I give it my Roy Halladay best. But inevitably, it turns into a Howl a day when my boys laugh, make fun and tease, “Mom, you always […]

Read More