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Nonprofit SEO – The Definitive Guide to Optimizing Your Website Content

August 25, 2020|919 Marketing Guides, SEO | 14 Min Read

Nonprofit organizations can face an uphill battle when it comes to being noticed online, and yet with the increasing number of donors turning to the web to give, online engagement is vital. However, many nonprofits deal with limited budgets and fierce competition from for-profit businesses and government agencies in search engines. That’s where SEO comes in. SEO can help your nonprofit business stand out against the competition by letting you highlight the differentiators that make you unique. In our guide, we’ll break down what SEO is, why it’s important, and how you can make your content a driving force for […]

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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

March 9, 2020|919 Marketing Guides, Franchise Sales and Marketing, Owned Media, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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Franchise SEO
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Franchise SEO – A Guide for Optimizing Local & National Search

October 28, 2019|919 Marketing Guides, Earned Media, Franchise Sales and Marketing, SEO | 11 Min Read
Franchise brands face unique challenges when it comes to SEO. Unlike other industries where audiences and demographics are straightforward, franchise brands must consider national and local SEO with completely separate strategies. They also need to target both prospective franchisees, and end consumers who buy from those franchisees. This guide has been developed to help you make sense of the mess that can come about from franchise SEO. Importance of Franchise SEO “Why should I invest in a long-term SEO strategy when I can just buy leads now?” We hear this question a lot. SEO is a long-term play and doesn’t [...]
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Why Franchisors Whiff on Using SEO to Drive Leads

June 12, 2019|Franchise Sales and Marketing, Owned Media, Paid Media, SEO, Shared Media | 6 Min Read

Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only two major ways to impact your brand’s online search results: organic search and paid search. The bad news – driving real results can be tricky.  Just ask the long line of franchise marketing vendors and in-house digital marketing gurus that have been vaporized by impatient franchise execs over the years. The two primary methods for driving online leads are known as search engine marketing (SEM) and search engine optimization (SEO) and respectively. PAID SEARCH: SEMFranchise marketers have plowed tons of […]

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