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What Is Franchise Content Marketing? Content marketing is integral to the communications quiver. White papers, one-sheets, videos, testimonials, and blog posts enable B2Cs and B2Bs to nurture leads, retain customers, engage audiences, and enhance PR and communications. Though content marketing holds such promise, many franchisors and franchisees find success fleeting – if they ever find [...]

Why Franchisors Whiff on Using SEO to Drive Leads Why most franchise brands whiff at using organic search to drive online leads. The good news – there are only two major ways to impact your brand’s online search results: organic search and paid search. The bad news – driving real results can be tricky.  Just [...]

Why Your Franchisor Hates You As the founder of an agency that interacts with more than 20,000 franchisees on a daily basis, I’m in the middle of the inevitable tension that exists between franchisors and franchisees as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we are often [...]

Do Your Franchisees Hate You? We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide. As you can imagine, this puts our agency right in the middle of the inevitable tension that exists and often escalates between the two parties as the brand expands its [...]

Tips for Writing Killer EMail Subject Lines. Before I got into PR (some would say crossed over to the dark side) I was a television reporter.  I find my news background to be very helpful because I understand how to find the unusual angle in a story that might pique the interest of a reporter/producer/blogger.   [...]

Boost Franchise Social Media Results The social media craze has boxed many franchisors into a corner. To date, lots of time and money has spent with mixed results.    No longer is the importance of social media marketing in question. Today, most franchisors are focused on choosing the right tactics from the evolving list of [...]

What’s Your Franchise Marketing Roadmap? To paraphrase a line out of  The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.” A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a [...]

Don’t Sell Yourself Short At The 2018 TES Annual Conference Don’t Sell Yourself Short Panel Discussion If you’re headed to Fort Lauderdale this week to join hundreds of franchise friends at The Entrepreneur’s Source’s Annual Conference, there’s an exciting new addition to the schedule you don’t want to miss – the Don’t Sell Yourself Short Panel Discussion. I will [...]

Social Geek Radio Podcast Featuring David Chapman Content Marketing In Franchising With David Chapman And Jack Monson Our very own CEO and Founder, David Chapman, joins Jack Monson on Social Geek Radio to chat about the latest in marketing innovations in the Franchise industry. The conversation goes deep into content marketing for new lead generation, how different audiences [...]

You’re A Rock Star And We Know It The More Things Change, The More They Stay The Same I spent over a decade working with entertainers and musicians. From recording studios to concert venues, with a few cruise ships in between, I’ve seen my fair share of rock stars, both literally and figuratively. Of all [...]