Archives

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Looking Back At #IFA2018

February 19, 2018|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

We not only survived #IFA2018, we thrived!  Our staff participated in 6 roundtables, and I was a panelist on the session “The Marketing KPI’s That Matter.” Best of all, we had a great time spending time with our clients at our booth and over dinner every night of the conference. If you didn’t have a chance to connect with us while you were there, or if you weren’t able to attend, check out the 1 minute video below to see some funny highlights. We asked attendees, “What would you do if you could literally wave a magic wand?” What would you do? We’re […]

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Social Media Marketing: Is It Really That Important?

November 14, 2017|Owned Media, Shared Media, Social Media | 4 Min Read

All day long, I’m checking Facebook, Instagram, Twitter and LinkedIn. It’s part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there’s usually no time. So, every evening on my drive home from the office I call my wife to check in.  Our conversations range from a detailed report of how everyone’s day went to, “When you get home, the kids are your problem!” That’s usually followed by, “They’re finally quiet because I just let them use their iPhones so I could finally enjoy some […]

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Dear PR Graduate: It’s Not Your Fault

June 6, 2017|Earned Media, Owned Media, Public Relations, Shared Media | 7 Min Read

America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agenciesdown. Big time. There’s no other way to look at it. Here at 919 Marketing, we take a back seat to no one in the quality of the PR associates we hire, and the standards to which we hold them on behalf of our clients, whether our new employees are heavy with industry experience or are still hungover from their college graduation party.  But these times are pushing us to the limit. Peers agree that the public-relations […]

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7 Content Marketing Tips to Supercharge Franchise Development

March 6, 2017|Earned Media, Franchise Sales and Marketing, Owned Media, Shared Media | 5 Min Read

Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family Fare’s CEO Lee Barnes caught my attention with this quote – “An ounce of prevention is worth a pound of cure.” Now, when it comes to franchise compliance and issues related to the joint-employer standard, that quote could not be more accurate. However, when we were called to the podium at the end of the meeting to discuss public relations, specifically crisis PR communications, and franchise marketing, I did what any PR professional is built to do I put a little spin on the […]

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Looking Back at #IFA2017

February 15, 2017|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

The 919 Marketing team had a fantastic time at IFA 2017 this year. As always, we enjoyed meeting with some of our current clients and getting to know new people in the franchising industry. A few of our favorite moments included: CEO David Chapman presenting on How to Be Big with a Little Budget: Bridging the Gap Between a Startup and a Successful Franchise, Account Supervisors, Scott Curkin and Graham Chapman, leading a discussion on how to handle crisis communications, and 919 Marketing’s first VIP Poker Tournament. As members of the franchise marketing industry for more than a dozen years, and having attended the International Franchise […]

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Sneak Peak: 2017 IFA Convention

January 3, 2017|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

Are you ready for #IFA2017? Our franchise marketing team is excited to join the franchising community for a weekend of idea sharing and best practices. We’re looking forward to talking with franchise industry professionals about topics that impact our businesses, seeing familiar faces, meeting new folks, and answering your questions about the intricacies of franchise marketing. As you explore the conference, be sure to check out: How to Be Big with a Little Budget: Bridging the Gap Between a Startup and a Successful FranchiseDavid Chapman, CEO • 919 Marketing | Time: Tuesday, 10:15 AM PR in a Crisis. A round table discussion.Sue Yannello, Managing Director Public Relations […]

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Is Direct Mail Dead?

December 16, 2016|Owned Media, Shared Media | 4 Min Read

There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead.  Conversely, I’ve seen just as many distinguished “dinosaurs” who disregard the value of There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead.  Conversely, I’ve seen just as many distinguished “dinosaurs” who disregard the value of building relationships through online media and rely on old-school tactics to drive new business.  You can see an example of the debate in this “Direct Marketing News” article. Personally, I think both sides of the […]

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Internet vs. The Alphabet

November 14, 2016|Shared Media | 3 Min Read

By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man.Though we’ve all likely heard of the bill, some may not “get it,” or have been given the opportunity to see what those letters mean. In short, SOPA was designed to protect the rights of industry from online piracy – a company like Paramount, for example, would fall under its protection. SOPA is aimed largely at combating the […]

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Digital digs: 9 Web tools that have my interest (for this moment)

March 27, 2016|Owned Media, Shared Media | 2 Min Read

Anyone will tell you, I am a digital tool fanatic.  I love the latest and greatest, the fastest and sexiest.  Here’s the tools that I am currently “digging” to get my stuff done!  We’re not even remotely affiliated with any of these companies… I just am loving their products. Wunderlist – My answer to “GTD.”  The “Things” app and the bloated Getting-Things-Done model is just too cumbersome for me.  Wunderlist gave me everything I wanted, for free.  Multiple lists, pretty checkboxes, cloud-syncing, compatibility with every device I own (and there’s a lot of them). Reeder – I’m a Mac and iOS user. […]

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16 Ways to Handle Negative Reviews and Comments

March 3, 2016|Earned Media, Owned Media, Public Relations, Shared Media | 3 Min Read

Every business is at risk of getting negative online reviews or negative comments to a blog post.  Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode. After all, it’s our first reaction to defend ourselves (or business or product or service) when delivers a blow. But when it comes to handling negative reviews and comments, there is only choice: Kill ‘em with kindness. If your business, product or service gets a negative review Monitor for mentions of your brand name using Google Alerts or monitoring software like Trackur or Radian6.  This way, you’re one of the first to know when there is […]

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