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race track with the words 5 Marketing Strategies You Need for the Next 90 Days and the 919 marketing logo on the right side
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919 Marketing CEO David Chapman Reveals 5 Marketing Strategies You Need for the Next 90 Days

June 11, 2020|Uncategorized | 2 Min Read

It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns out there are still many steps proactive companies can take to maintain momentum and improve their market share during difficult times. These opportunities to improve market share were the subject of the latest webinar by 919 Marketing CEO and Founder, David Chapman. David and 919 Marketing boast more than 20 years’ experience in the world of marketing, with over a decade […]

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Podcast: Show Me the Money…Through Marketing and PR with Graham Chapman

April 17, 2020|Earned Media, Podcasts and Webinars, Public Relations, Uncategorized | 1 Min Read

When he was younger, 919 Marketing’s VP of Account Services, Graham Chapman, wanted to be a sports agent, like Jerry Maguire. Instead, he became…Graham Chapman, which is good when you consider how well he has helped 919 Marketing’s clients grow their franchises. On some level, every business needs to market itself, and franchises are no exception. Graham provides some good info on the franchise marketing front in his recent appearance on host Wes Barefoot’s podcast called Path 2 Freedom. Listen Here: Path 2 Freedom Podcast with Guest Graham Chapman

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Franchise Sales Is Harder Than Ever. What Now?

December 10, 2019|919 Marketing Guides, Franchise Sales and Marketing, Uncategorized | 6 Min Read

Whether your franchise sales are breaking records or flatlining, you are reading this article because you see room for improvement. Your optimism and dedication sit beside the grim reality of today’s franchise sales market. A robust franchising landscape driven in part by the Great Recession now faces market forces and unprecedented numbers of competitors that compete for a dwindling number of leads. There are 3,800+ franchise brands and 300 new franchise brands enter the market every year according to FranDATA. And for the foreseeable future, you will find yourself selling franchises in a buyer’s market. Less than ideal? Certainly. An […]

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Think Like a Cactus and Dominate The Next Franchise Conference.

May 12, 2019|Uncategorized | 5 Min Read

I’ll admit it – I have an unhealthy obsession with the late comedian Mitch Hedberg.  His slow drawl one liners comprise a large chunk of my brain’s unnecessary knowledge category.   You guys know what I’m talking about, that portion of a male’s brain that’s dominated by baseball statistics, Dumb and Dumber quotes, and some weird world record they want to break (I spent many a night as a teen trying to best this one).  Ladies, you don’t have this, instead you have a “back pocket come back” category where you store dumb and/or mean things your boyfriend/husband has said to use at […]

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What’s Your Franchise Marketing Roadmap?

April 17, 2019|Earned Media, Franchise Sales and Marketing, Owned Media, Paid Media, Shared Media, Uncategorized | 3 Min Read

To paraphrase a line out of  The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.” A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a consistent, compelling cross channel brand. The company was launched over two decades ago around a revolutionary computer based language-learning product.  Now they’re a multi-million dollar business with a successful IPO and a roster of products sold around the world. Amazing as it may sound, before engaging us they never had […]

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Business Lessons Learned from a Near Death Experience

May 12, 2017|Owned Media, Uncategorized | 4 Min Read

Last Tuesday, I joined more than a dozen IFA staff members and multiple IFA Annual Convention attendees on what was supposed to be a simple 2.5 hour direct flight from New Orleans to Reagan National. As FranConnect CEO and Co-Founder, Amit Pamecha, so astutely recounted on the IFA’s FranSocial website , that simple flight turned into an 11 hour disaster that included a fire, two deplanes, multiple mechanical malfunctions, and endless delays on the tarmac. All I can really say about the trip is that I could go the rest of my life never hearing the following two phrases from a pilot […]

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“Clients Gone Wild” Series: You did What?! In Front of Who?!

May 12, 2017|Earned Media, Owned Media, Public Relations, Uncategorized | 4 Min Read

We were at a lovely lunch at a popular, local café one weekday in 2008 when our cell phone buzzed. It was a client, an important one at that, so we took the call. After a few moments into the call, my heart sank to my feet. I couldn’t believe what I was hearing. For two years, we led the public relations efforts for one of the largest, national nonprofits in its sector.   Its mission was supported by millions of donors and there was news coverage on the organization almost daily. It was an awesome gig. But there was always […]

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