An excerpt from Entrepreneur Magazine:
The assistant manager had previously worked at Blimpie and came in knowing the procedures. It’s a neat team – one is really good at store operations and marketing, and the other really knows how Blimpie works.
The community has really rallied behind us. Our tagline is “Great food for a great cause.” People come specifically to us because they know they’re helping their community. We had a senior-citizen center that was having a meeting and called other sandwich stores and us for catering prices. They said they chose us because the prices were similar, but they wanted to support our mission.