Fibrenew International, the world leader in leather and plastic restoration, has engaged 919 Marketing Company, a North Carolina based public relations firm with proven experience assisting growing franchises, as their public relations and social media Agency of Record (AOR). As the Agency of Record, 919 Marketing will provide a wide variety of PR and social media services for Fibrenew International to increase exposure and drive franchise sales while also promoting their existing national franchise locations through local PR campaigns.
Fibrenew has more than two hundred locations worldwide, from North and South America to Europe to New Zealand. Fibrenew has never before worked with a marketing firm, so when they made the decision to engage a partner, they were looking for a firm with a strong track record. They were attracted to 919 Marketing’s breakthrough public relations and social media success with other franchise clients.
‘This is the first time we seriously considered hiring a PR firm, and we chose 919 Marketing because their success is overwhelming,’ said Mr. Wilson. ‘It is rare that you can spark a relationship with a firm who has accelerated sales for clients in so many different industries. We selected 919 as our Agency of Record because of the firm’s excellence in brand development and franchise PR that drives franchise sales and customer traffic to existing locations.’
As a 919 Marketing client, Fibrenew joins an elite class of blue chip franchise clients, including, Senior Helpers, a senior care franchise that was recently named the nation’s second fastest growing franchise according to Entrepreneur Magazine, Doctor’s Express, an urgent care franchise recently featured on Fox Business News, and UNITS, a mobile storage company that has enjoyed more news coverage over the last six months than any of its competitors combined.
‘We have done an excellent job helping our franchise clients drive revenue at existing franchise locations and foster new franchise sales opportunities,’ said 919 Marketing CEO David Chapman. ‘At 919 Marketing, we take the time to create and implement strategic marketing and PR plans for our clients that are designed to drive sales for their business. We have high expectations for the Fibrenew account and we look forward to making them our next success story.’
For more information on 919 Marketing, please visit www.919marketing.com.
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About 919 Marketing Company:
919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning
marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.
919 marketing provides strategic planning, public relations, interactive marketing and creative development services ‘ each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com.
About Fibrenew International:
Founded in 1985 by President and CEO Michael Wilson, Fibrenew is an international franchise that specializes in the restoration of leather and plastics, servicing five major markets: Aviation, Automotive, Commercial, Marine, and Residential. They are a low cost, very successful, home-based mobile service franchise with high quality and professional on-site service.
Fibrenew’s franchise model has continued to thrive throughout the recession because it has a flexible business model and serves a broad and diverse group of markets. Additionally, Fibrenew encourages franchisees to share knowledge and experiences with each other and promotes continuing education through seminars, workshops, and business and personal studies.
Fibrenew is also a global leader in the environmental movement as their restoration services prevent tons of leather and plastics from entering landfills every year.
For more information, visit www.fibrenew.com.