First-Class Franchise Marketing Services

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We believe working with 919 Marketing gives our clients an unfair competitive advantage. It all starts with our exclusive AI-powered data analytics platform called 919 Insights that uncovers what topics your prospects are searching for on your website and your competitors. Schedule a free competitive analysis today and check out our collection of franchise marketing articles below!

Top 10 RFP Questions for Franchise PR Firms

Top 10 “Must-Ask” Questions to Include in Your Next RFP for a Franchise PR Agency

Ok, so now you’ve hopefully already read the Top 10 Questions to Answer Before Creating a Franchise PR RFP that outlines the questions you need to answer internally before you start crafting the RFP…

Top 10 questions to answer BEFORE creating a franchise PR Agency RFP

Top 10 Questions To Answer BEFORE Creating A Franchise PR Agency RFP

As you can imagine, here at 919 Marketing, we’ve received our share of RFPs over the years. They run the gamut from being very generic and cookie-cutter to being overly granular and verbose. In almost every case, they never really get to the most…

franchise marketing team receiving franchise tips

Top 10 Marketing Tips For Emerging Brands

On-demand webinar: Join David Chapman as he gives insight on building a solid franchise marketing foundation.

Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of emerging franchise brands – from high-tech to health care, hair care to elderly care. What I’ve found out is this – most emerging franchise brands (and large franchise brands…

Agency Checklist

Agency Performance Scorecard

The objective of the evaluation is to ensure that the marketing firm is meeting/ exceeding the goals set forth in the agreement, and to identify and identify and address potential performance and / or relationship issues that impede our ability to achieve common goals…

Why Your Franchisees Hate You

Strengthen your relationships by taking a realistic look from the other side of the table.

My company, 919 Marketing, works with over 20,000 franchisees in the U.S. and worldwide. Consequently, we often find ourselves in the position of being phone psychologists, listening to franchisees speak sometimes in glowing terms about the franchisor, but more often than not hearing…

race track with the words 5 Marketing Strategies You Need for the Next 90 Days and the 919 marketing logo on the right side

The Best Franchises Are Bought, Not Sold. The 5 Characteristics of Winning Brands

It can be difficult for even the biggest companies to know how to react in a crisis. How a company chooses to confront a crisis, big or small, speaks volumes about both the company and its leadership. It turns out…

male and female CEO with their shadows in the shape of a super hero

Franchise CEO Branding: The 10-Step Process to Become an Industry Thought Leader

Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee…

Why Franchise Brands Whiff At Organic Search

Why most franchise brands whiff at using organic search to drive online leads.

The good news – there are only two major ways to impact your brand’s online search results: organic search and paid search.

The bad news – driving real results can be tricky. Just ask the long line…

6 Reasons Why It Is Harder To Sell Franchises

Awarding a franchise to the right candidate is harder than ever. There are more competitors and fewer prospects. Yet the bar keeps rising higher and higher to sell more units. Here are six reasons it’s getting even harder to hit your goals….

Why Your Franchisor Hates Franchisees

Do not let tunnel vision limit your growth as a franchisee.

As the founder of an agency that interacts with more than 20,000 franchisees on a daily basis, I’m in the middle of the inevitable tension that exists between franchisors and franchisees as the brand expands its geographical footprint with more and more franchisees coming on board…

Every successful relationship starts with a conversation.

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