High Octane Thrills announced today that they have hired 919 Marketing, one of North Carolina’s top sports marketing firms, as their official sales and marketing agency of record for the Caged Heat Racing Series’ inaugural season.

‘We are thrilled to bring 919 on board as our sales and marketing arm for the Caged Heat Series,’ said Thomas Walls, President and CEO of High Octane Thrills. ‘919’s resume and philosophy will no question help us reach our business goals. We believe that their extensive NASCAR involvement and seasoned marketing experience will give us a needed edge as we begin creating excitement for our indoor racing circuit. 919 has proven time and time again they have the ability to transform unproven underdogs into big time players in any market. With 919 on our side, we are confident that we will become the next success story.’

High Octane Thrills engaged 919 Marketing to develop an overarching marketing plan which will direct all marketing decisions for the Caged Heat Racing Series. 919 will produce a marketing plan for the Caged Heat Racing Series that possesses a clear sense of direction and purpose and includes promotional programs, social networking, and business development activity. High Octane Thrills and 919 Marketing share a diligent, passionate, and thorough business approach which both parties believe will make the Caged Heat marketing plan successful.

‘We are excited to help High Octane Thrills take their Caged Heat Racing Series to the next level,’ said David Chapman, CEO of 919 Marketing. ‘As a fresh and exciting concept, the Caged Heat Series has great potential but if we don’t do our homework and know the right sponsors, patrons, and venues to target then our marketing plan will fail. When it comes to planning and executing a marketing plan that produces results, I can’t stress enough the importance of preparation and attention to detail. From constructing the plan to implementing it, we will do everything we can to help High Octane Thrills reach their marketing goals for the Caged Heat Series.’

High Octane Thrills and 919 will kick off their partnership in July with the Racing for Miracles campaign, a philanthropic fund-raiser seeking to raise $1 million for The Children’s Miracle Network hospitals. After the campaign’s conclusion in mid-October the two will work together to continue promoting the series until the first Caged Heat race, tentatively scheduled for April 2010.