Why Most Franchise Brands Whiff at Using Organic Search to Drive Online Leads

Poor SEM or SEO can lead to poor ROI.

When it comes to driving online leads, search engine marketing (SEM) and search engine optimization (SEO) have proven to be standouts. Yet many franchise brands fail to optimize and utilize these tools in successful ways.

In this article, David Chapman shares how to maximize the effectiveness and sustainability of each tool in your overall digital strategy.

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