National Franchise Development Coverage
Rita’s had garnered excellent coverage in small, local outlets, but had secured few national hits. Their media outreach was very bare-bones, and their releases were rarely newsworthy. This was preventing them from getting their voice out there, resulting in a large number of negative stories with no news coverage from the company’s perspective.
How We Helped
- Increase earned media to amplify the company’s voice and showcase the excellent franchisees and opportunities within their system.
- Build out owned, franchise-development content to give franchisees a look at the people behind the brand and to inform their franchise search with real, internal perspectives.
How We Made The Numbers Work
Our campaign for their celebration of National Frozen Custard Day earned a major hit in Franchising USA. The coverage we’ve earned for them in the first nine months of 2016 totaled more than $8.4 million in media value.
How Can We Help You?