An excerpt from a January 26, 2014, Fox News report:

“Shula’s has some fantastic buns. I say that with all due respect. What’s the secret in your buns, and why is that so important to have in a burger?”

“That finishes the experience. Those of us who’ve tried to go out and eat a great burger, but the bun overwhelms it underwhelms, or it’s too soggy. In fact, we’re so confident that people are going to like our buns, we stamp our name on them.”

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