Strategic Planning

We Kickstart Every Franchise Brand Marketing Relationship With Our Proprietary LINK® Planning Methodology


LINK® combines planning sessions with 919 staff and your internal task force, market research, company with competitive franchise brand positioning audits and the unvarnished perceptions and buying motivations of franchisees and customers alike.

We then develop a powerful data informed 12-month franchise content marketing action plan with clear ROI goals before work begins.

LINK® builds a collaborative vision for both marketing and franchise development teams about the sales and marketing challenges and opportunities that lie ahead.

“919 Marketing put a framework in place to give us goals, incentives and priorities to take our company to the next level. The LINK planning sessions held up a mirror on us that showed us who we really are, for good and for bad. I’d like to thank you for the insight and vision LINK has provided us. We are confident that our sales and marketing efforts are based on sound market intelligence.”     EVP Sales, The Rosetta Stone

Our LINK® Planning Process Includes:

  • Pre LINK® planning process worksheets
  • Planning sessions moderated by 919
  • Primary research
  • Secondary research
  • LINK® planning process action plan
  • Competitive analysis reports
  • Communication audits
  • Product development/repositioning
  • Primary research
    (telephone, online, focus groups, mail,
    secret shopper, etc.)
  • Customer satisfaction surveys
  • Franchisee satisfaction surveys

Our CEO Talks About Where Big Ideas Come From