A brand must constantly be evolving to remain competitive in today’s market and stay relevant to consumers. Brands that are well developed and properly branded can generate sustained growth, which allows companies to charge a premium. Also, a strong brand helps a company resist attacks from competitors or bounce back from changes in the market. … Continue reading Revitalize Through Rebranding
I’ll admit it, I’m a big Instagram nerd. Take a moment to consider the beauty of it: My iPhone is always with me. It takes pretty good pictures as-is and lets me record sights and experiences without needing to carry a camera around. Then Instagram waltzes in and provides me the opportunity to pretend I’m … Continue reading Secret Confessions: I Love Instagram… and Branding
Businesses and brands are always looking for new ways to reach more consumers with their advertising. Some brands are taking word-of-mouth marketing to the next level by paying consumers to tattoo themselves to help get the word out about their brand. Reebok and HBO are among the first to execute this new promotion technique. Reebok … Continue reading Skinvertising: Over the Top or Effectively Creative
All humans are different.
We all look, feel, think, and move in different ways. However, there is one small, and seemingly insignificant, thing that most people have in common; their use of Helvetica. The font has become a part of everyone’s daily life. It is simply everywhere.
Say what you will about Oprah, and there will be a lot said as she winds down her television show after 25 years. Actually a lot has already been said since she announced last year she would be giving up The Oprah Winfrey Show. According to Forbes, she is worth an estimated $2.7 billion dollars. … Continue reading Oprah’s Farewell – Things to Learn from the Long Goodbye.
Heading into one of the many, many commercial breaks during the Grammy Awards, there was a tease that Justin Bieber was going to be performing soon. Since I was waiting to hear my daughter say that she wanted to see his movie, “Never Say Never”, I thought I would make it easy. “Any thoughts about … Continue reading What Fuels Bieber Fever? Marketing and Social Media, That’s What!
Don’t ask me how it popped up or what convoluted string of searches led me to it six months after it was posted. But I think I died a little inside today after reading for the first time that the YMCA is now rebranding itself as simply “The Y.”
That can’t be right, can it?