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Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline

August 14, 2018|Franchise Sales and Marketing, Owned Media, Paid Media | 2 Min Read

Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of franchise brands – from high-tech to health care, hair care to elderly care. Here’s my take on franchise sales: Franchise brands are dangerously dependent on “rented” lead channels for finding franchisee prospects versus creating their own sales channels. Here’s an Example: Your brand doesn’t own the content on your Facebook page, and Facebook could decide to remove business pages at any time. They are also considering charging a premium price for leads that convert. Here’s another: It’s entirely plausible […]

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Social Geek Radio Podcast Featuring David Chapman

April 18, 2018|Earned Media, Owned Media, Shared Media | 1 Min Read

Content Marketing In Franchising With David Chapman And Jack Monson Our very own CEO and Founder, David Chapman, joins Jack Monson on Social Geek Radio to chat about the latest in marketing innovations in the Franchise industry. The conversation goes deep into content marketing for new lead generation, how different audiences may find different experiences with the same brand online, and 919 Marketing’s new Content Intelligence platform, “919 Insights.” Social Geek Radio host Jack Monson talks with top digital marketing thought leaders every Tuesday for discussions on using social media and new technologies for your business, brand, or franchise. If you enjoy digital […]

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