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Do Your Franchisees Hate You?

June 12, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 6 Min Read
We interact daily with a deep roster of franchise-based brands with over 20,000 cumulative franchisees in the U.S. and worldwide. As you can imagine, this puts our agency right in the middle of the inevitable tension that exists and often escalates between the two parties as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we often find ourselves in the position of being phone psychologists, listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the good news: You’ve built a business with successful franchisees, and you feel like you’re [...]
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Why Your Franchisor Hates You

June 12, 2019|Earned Media, Owned Media, Paid Media, Shared Media | 5 Min Read
As the founder of an agency that interacts with more than 20,000 franchisees on a daily basis, I'm in the middle of the inevitable tension that exists between franchisors and franchisees as the brand expands its geographical footprint with more and more franchisees coming on board. Consequently, we are often listening to franchisors speak about their growing frustrations managing the franchisee network. Here’s the unwelcome news first: Your franchisor hates you. Don’t worry; your franchisor knows that you’re the backbone of the business and whatever else you’d like to hear that would massage your ego. But, yes, your franchisor hates [...]
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Top Ten Franchise Sales Videos That Close Deals

August 21, 2018|Earned Media, Owned Media | 1 Min Read

This pre-recorded webinar gives you the inside scoop on the top ten types of videos used by franchise brands, and explains when and where to use each one in the sales funnel.  It also includes direct links to view ten actual franchise sales videos. The webinar also gives you useful tips on cutting production costs and developing video marketing tactics to maximize sales results. Watch and Download: Top Ten Franchise Sales Videos And How To Use Them To Close More Deals

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Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline

August 14, 2018|Owned Media, Paid Media | 2 Min Read

Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of franchise brands – from high-tech to health care, hair care to elderly care. Here’s my take on franchise sales: Franchise brands are dangerously dependent on “rented” lead channels for finding franchisee prospects versus creating their own sales channels. Here’s an Example: Your brand doesn’t own the content on your Facebook page, and Facebook could decide to remove business pages at any time. They are also considering charging a premium price for leads that convert. Here’s another: It’s entirely plausible […]

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Social Geek Radio Podcast Featuring David Chapman

April 18, 2018|Earned Media, Owned Media, Shared Media | 1 Min Read

Content Marketing In Franchising With David Chapman And Jack Monson Our very own CEO and Founder, David Chapman, joins Jack Monson on Social Geek Radio to chat about the latest in marketing innovations in the Franchise industry. The conversation goes deep into content marketing for new lead generation, how different audiences may find different experiences with the same brand online, and 919 Marketing’s new Content Intelligence platform, “919 Insights.” Social Geek Radio host Jack Monson talks with top digital marketing thought leaders every Tuesday for discussions on using social media and new technologies for your business, brand, or franchise. If you enjoy digital […]

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You’re A Rock Star And We Know It

March 5, 2018|Earned Media, Owned Media, Paid Media, Shared Media | 5 Min Read

The More Things Change, The More They Stay The SameI spent over a decade working with entertainers and musicians. From recording studios to concert venues, with a few cruise ships in between, I’ve seen my fair share of rock stars, both literally and figuratively. Of all my experiences, I’d say the vast majority haven’t been with actual rock stars, just people who thought they were rock stars. Regardless, whether it was a show for Vince Neil(quintessential rock star) or in-studio with a wannabe musician, everyone got the rock star treatment. Fast forward to my time at 919 Marketing Company and I find my […]

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Tuck In Your Shirt!

December 13, 2017|Owned Media | 4 Min Read

One of my favorite blogs, other than this lovely blog that you’re reading right now, just recently published a post about the best ways to tuck in your shirt. It was a blog post that included a 7-minute video on the four best ways to tuck. My initial thought was very likely similar to what you’re thinking right now, “This is a joke, right?” Of course, I had to find out if this was real or just click bait. It was real. Quick Recap Of The Blog Post The four best ways to tuck in your shirt are: the Simple […]

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How Public Relations Drives Franchise Sales

August 18, 2017|Earned Media | 3 Min Read

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales. The key to driving franchise sales is the significant increase in visibility that comes from a story about your business playing on TV stations and appearing in print across the country. American Family Care, an urgent care franchise, saw millions of dollars in franchise sales following stories in USA Today and on NBC Nightly News. […]

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Hook the Media: How to Tell Franchisee Stories

July 4, 2017|Earned Media | 2 Min Read

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept. Whichever boat you are in, keeping an eye toward a solid PR strategy is key, so it may be time to take the next step toward long term success. We’re talking about increased brand visibility and presence in the media. You may think sending out a couple press releases about your business will do the trick – talking about the best your business has to […]

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The Lost Art of the Business Relationship

May 22, 2017|Earned Media | 8 Min Read

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still engaging in the weekly two (or three) martini lunch. But I come not to bury the 1980’s and ‘90s. In fact, I’d like to dig up something the corporate world used to treasure: Business relationships. Oh, […]

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