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7 Content Marketing Tips to Supercharge Franchise Development

March 6, 2017|Earned Media, Franchise Sales and Marketing, Owned Media, Shared Media | 5 Min Read

Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family Fare’s CEO Lee Barnes caught my attention with this quote – “An ounce of prevention is worth a pound of cure.” Now, when it comes to franchise compliance and issues related to the joint-employer standard, that quote could not be more accurate. However, when we were called to the podium at the end of the meeting to discuss public relations, specifically crisis PR communications, and franchise marketing, I did what any PR professional is built to do I put a little spin on the […]

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Sneak Peak: 2017 IFA Convention

January 3, 2017|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

Are you ready for #IFA2017? Our franchise marketing team is excited to join the franchising community for a weekend of idea sharing and best practices. We’re looking forward to talking with franchise industry professionals about topics that impact our businesses, seeing familiar faces, meeting new folks, and answering your questions about the intricacies of franchise marketing. As you explore the conference, be sure to check out: How to Be Big with a Little Budget: Bridging the Gap Between a Startup and a Successful FranchiseDavid Chapman, CEO • 919 Marketing | Time: Tuesday, 10:15 AM PR in a Crisis. A round table discussion.Sue Yannello, Managing Director Public Relations […]

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The PR Mistake Franchisors Often Make

July 19, 2016|Earned Media, Franchise Sales and Marketing, Public Relations | 2 Min Read

Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple times where our PR efforts have led to an immediate, direct increase in sales leads and conversions. However, that’s selling short the power of effective PR programs. PR shouldn’t be solely judged on the number of qualified leads flowing into the lead pipeline. This is a […]

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Why Does Buzz Help Business?

June 14, 2016|Earned Media | 4 Min Read

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say? Those are all vital questions, the daily essence of what we do. That being said, most people never really consider something much more fundamental – Why it all works. Not the strategic Why as in goal and content development, but a larger, more primitive one. Why does buzz help business at all? Why is getting the right message in the right place at the right time such a valuable thing? There isn’t one simple answer to that question. Like a bad political debate, everyone’s […]

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