Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline
Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of franchise brands – from high-tech to health care, hair care to elderly care. Here’s my take on franchise sales: Franchise brands are dangerously dependent on “rented” lead channels for finding franchisee prospects versus creating their own sales channels. Here’s an Example: Your brand doesn’t own the content on your Facebook page, and Facebook could decide to remove business pages at any time. They are also considering charging a premium price for leads that convert. Here’s another: It’s entirely plausible […]
Looking Back At #IFA2018
We not only survived #IFA2018, we thrived! Our staff participated in 6 roundtables, and I was a panelist on the session “The Marketing KPI’s That Matter.” Best of all, we had a great time spending time with our clients at our booth and over dinner every night of the conference. If you didn’t have a chance to connect with us while you were there, or if you weren’t able to attend, check out the 1 minute video below to see some funny highlights. We asked attendees, “What would you do if you could literally wave a magic wand?” What would you do? We’re […]