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Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline

August 14, 2018|Owned Media, Paid Media | 2 Min Read

Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of franchise brands – from high-tech to health care, hair care to elderly care. Here’s my take on franchise sales: Franchise brands are dangerously dependent on “rented” lead channels for finding franchisee prospects versus creating their own sales channels. Here’s an Example: Your brand doesn’t own the content on your Facebook page, and Facebook could decide to remove business pages at any time. They are also considering charging a premium price for leads that convert. Here’s another: It’s entirely plausible […]

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Looking Back At #IFA2018

February 19, 2018|Earned Media, Owned Media, Paid Media, Shared Media | 1 Min Read

We not only survived #IFA2018, we thrived!  Our staff participated in 6 roundtables, and I was a panelist on the session “The Marketing KPI’s That Matter.” Best of all, we had a great time spending time with our clients at our booth and over dinner every night of the conference. If you didn’t have a chance to connect with us while you were there, or if you weren’t able to attend, check out the 1 minute video below to see some funny highlights. We asked attendees, “What would you do if you could literally wave a magic wand?” What would you do? We’re […]

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