An Effective Social Media Marketing Campaign in 2014

By: ARoddy on November 4, 2014  |   Tags:

As we near the end of the year we find ourselves reflecting on social media marketing in 2014. Needless to say, social has evolved and consumers’ perceptions of it have changed as well. Social media has grown increasingly popular with consumers. But with increased awareness comes increased competition too. With technology and consumer interest rapidly … Continue reading An Effective Social Media Marketing Campaign in 2014 »


The ONE Mistake that Will Cost You Connections

By: ARoddy on March 19, 2014  |   Tags: , ,

You’ve taken the time to build your social media profiles, so now you have a strong Twitter and Facebook presence to help promote your business. Congratulations! That’s a big step forward in social media marketing. But, you could still be missing one vital element. You might be… making it hard for potential customers (ie. your … Continue reading The ONE Mistake that Will Cost You Connections »


Happy 10th Birthday, Facebook!

By: Editor on February 5, 2014  |   Tags: , , ,

Wednesday, February 4, 2004, a Harvard sophomore launched thefacebook.com from his dorm room. Today, he is worth almost 30 billion dollars. That is $1 billion for every year he has lived. We all know that in the social media world, Facebook is the big cheese. Currently, there are about 1.23 billion monthly active users. Let … Continue reading Happy 10th Birthday, Facebook! »


How Social Media Has Changed and What That Means For PR

By: ARoddy on November 13, 2013  |   Tags: , ,

In this fast-paced, technology driven world, things are always changing. We’re seeing it happen even faster in the world of social media. Lately, there have been a handful of changes on the big networks that may affect how you share content and interact with your fans and followers. Facebook allows posts to be edited Those prone … Continue reading How Social Media Has Changed and What That Means For PR »


Buffer’s Weekend Hack: Crisis Avoided

By: Editor on October 30, 2013  |   Tags: , ,

Over the weekend, one of the tools we use for social media management, Buffer, was hacked. Amazingly, the Buffer team turned what could have been an overwhelming fiasco into an example of well-managed crisis control by responding quickly and transparently. Arik Hanson over at Communications Conversations shared a great overview and critique of how Buffer … Continue reading Buffer’s Weekend Hack: Crisis Avoided »


Blogging into the abyss? We think not.

By: Jackie Conover on February 5, 2013  |   Tags: , , , , , ,

I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it.

We live in a world of instant gratification – microwaves, drive-through’s, mp3 downloads and movies on demand. So the thought of putting deep thought into each and every blog post when we’re not sure anyone is listening does sound daunting.


PR Technologist: Why You Need One

By: Jackie Conover on October 10, 2012  |   Tags: , ,

(And for up-and-coming PR Pros, why you need to be one) Image courtesy of: http://authenticblogging.wordpress.com/ Many of the biggest stories in the last year broke on Twitter first – Whitney Houston’s death, the raid on Bin Laden’s tomb and the verdict in the Amanda Knox trial. Press releases aren’t just for journalists anymore – they … Continue reading PR Technologist: Why You Need One »


Think Before You Tweet

By: Editor on September 6, 2011  |   Tags: ,

I’m probably dating myself here, but I remember a college class titled “Ethics in Journalism” in which we studied the classic Orson Welles 1938 radio broadcast of “The War of the Worlds.” The radio show detailing a Martian Invasion in


Next Time, Think before Getting your Groupon

Groupon CEO, Andrew Mason, just might be “getting his freak on” Missy Elliot style because everyone seems to be (wait for it…) getting their Groupon (ba da ching!).  With an impending IPO estimated at $750 million, Groupon is the topic of many conversations this summer.   It’s a brilliant concept and, in theory, a win-win for … Continue reading Next Time, Think before Getting your Groupon »


Better Late than Never – Google Unveils Google+

Google has arrived a little late to the social network party. Google has just unveiled Google+ (If you’d like some first impressions, check out PC World’s thoughts), their much anticipated answer to Facebook.  Fashionably late but realistic, Google  has no desire to derail Mark Zuckerberg and Facebook. Google+ simply aims to be a useful and … Continue reading Better Late than Never – Google Unveils Google+ »