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Nationwide Consumer Media Coverage Drives Kolache Factory Brand Expansion.

October 3, 2018|Earned Media, Owned Media, Paid Media | 2 Min Read

Three things on every restaurant chain’s To-Do list: create big media buzz, build greater brand awareness and have increased customer engagement and sales. With 919 Marketing leading the way with the Create a New Kolache PR campaign, the Houston-based bakery chain The Kolache Factory was able to do all three. The Create a New Kolache contest asked customers to submit ingredients for a new kolache flavor (A kolache is a Czech pastry filled with meats, cheeses and fruit). The winning flavor was dubbed “Yes, Please” Mac-and-Cheese, a combo of mac-and-cheese, brisket and jalapeño peppers (YUM). Dawn Nielsen, Kolache Factory COO says, “We are thrilled with the results […]

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Social Media Marketing: Is It Really That Important?

November 14, 2017|Owned Media, Shared Media, Social Media | 4 Min Read

All day long, I’m checking Facebook, Instagram, Twitter and LinkedIn. It’s part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there’s usually no time. So, every evening on my drive home from the office I call my wife to check in.  Our conversations range from a detailed report of how everyone’s day went to, “When you get home, the kids are your problem!” That’s usually followed by, “They’re finally quiet because I just let them use their iPhones so I could finally enjoy some […]

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Internet vs. The Alphabet

November 14, 2016|Shared Media | 3 Min Read

By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man.Though we’ve all likely heard of the bill, some may not “get it,” or have been given the opportunity to see what those letters mean. In short, SOPA was designed to protect the rights of industry from online piracy – a company like Paramount, for example, would fall under its protection. SOPA is aimed largely at combating the […]

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Why Does Buzz Help Business?

June 14, 2016|Earned Media | 4 Min Read

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say? Those are all vital questions, the daily essence of what we do. That being said, most people never really consider something much more fundamental – Why it all works. Not the strategic Why as in goal and content development, but a larger, more primitive one. Why does buzz help business at all? Why is getting the right message in the right place at the right time such a valuable thing? There isn’t one simple answer to that question. Like a bad political debate, everyone’s […]

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Digital digs: 9 Web tools that have my interest (for this moment)

March 27, 2016|Owned Media, Shared Media | 2 Min Read

Anyone will tell you, I am a digital tool fanatic.  I love the latest and greatest, the fastest and sexiest.  Here’s the tools that I am currently “digging” to get my stuff done!  We’re not even remotely affiliated with any of these companies… I just am loving their products. Wunderlist – My answer to “GTD.”  The “Things” app and the bloated Getting-Things-Done model is just too cumbersome for me.  Wunderlist gave me everything I wanted, for free.  Multiple lists, pretty checkboxes, cloud-syncing, compatibility with every device I own (and there’s a lot of them). Reeder – I’m a Mac and iOS user. […]

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16 Ways to Handle Negative Reviews and Comments

March 3, 2016|Earned Media, Owned Media, Public Relations, Shared Media | 3 Min Read

Every business is at risk of getting negative online reviews or negative comments to a blog post.  Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode. After all, it’s our first reaction to defend ourselves (or business or product or service) when delivers a blow. But when it comes to handling negative reviews and comments, there is only choice: Kill ‘em with kindness. If your business, product or service gets a negative review Monitor for mentions of your brand name using Google Alerts or monitoring software like Trackur or Radian6.  This way, you’re one of the first to know when there is […]

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Blogging into the abyss? We think not.

December 4, 2015|Owned Media, Shared Media | 5 Min Read

I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it. We live in a world of instant gratification – microwaves, drive-through’s, mp3 downloads and movies on demand.  So the thought of putting deep thought into each and every blog post when we’re not sure anyone is listening does sound daunting. But it will pay off in the end.  I promise. So, I’ve  broken down what I see as the two most important […]

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