More advanced technology is released every year that allow us to connect the various aspects of our lives more seamlessly. As an everyday consumer you could have a laptop, smartphone, and tablet all vying for your attention. But as a marketer you have to sift through all of that technology to find the best way … Continue reading Technology Overload: Feel Less Like a Robot, More Like a Human
I proudly wear “early adopter” like a badge. I love being on the bleeding edge of technology – having all the newest gadgets. I’m consuming information and beta testing a dozen different website and tools you probably won’t hear about for months. This “cool kid” status is not poisonous for me, since it’s my job. … Continue reading Shiny Object Syndrome Isn’t Cute: 3 Examples of Tech-Love Gone Awry
QR codes seem to be popping up everywhere. Magazines, advertisements, products, and business cards are just a few places you might see one on any given day. But just because they are everywhere doesn’t mean they are going to be successful. A little history… According to the QR Code Guide, the QR code has actually … Continue reading QR codes: Quick Response or Quickly Replaced?
This is a picture on Facebook that was recently pointed out to me, posted by Peter Shankman, regarding the debacle that has now been dubbed “Weinergate.” I am inclined to agree with Mr. Shankman that “Weinergate” is the fault of a particular person being stupid, rather than an indictment of social media. Social media is … Continue reading Weinergate Revisited – Don’t Blame the Technology, Blame the User