More advanced technology is released every year that allow us to connect the various aspects of our lives more seamlessly. As an everyday consumer you could have a laptop, smartphone, and tablet all vying for your attention.
But as a marketer you have to sift through all of that technology to find the best way to reach consumers. You also have to keep an eye on emerging technologies to stay ahead of the competition. So you use analytics to simplify all of that information and make effective decisions.
That is why analytics are a powerful tool. They help you improve business performance by making sense of all the numbers and statistics out there. But when you use analytics to actually find meaning you need a large wealth of data.
Do you ever feel overwhelmed by all that data? Don’t worry, we all do. They even gave it a name: Big Data Stress Disorder.
All this stress over big data stems from having too much data, too many “insights”, and no clear direction to begin your analysis. Sometimes big data is just a big distraction. You can keep from getting so distracted and overwhelmed by bringing some common sense into the discussion. After all, technology is only as good as the human using it.
Before you begin analyzing your data consider the following:
1. What are your marketing goals?
2. What does the client want to achieve?
When you hypothesize what your clients want and combine those ideas with your marketing goals you begin to get a good understanding of what exactly you need to do next to find the answers. This will allow you to form a few questions from your insights that will bring direction to your data analysis. Now you can work to prove or disprove any of your assumptions. This will take the guesswork out of the process and that’s a load off your shoulders!
How do you minimize technology overload?