When it comes to social media there is a broad spectrum of opinions on it’s value and use from the daily users to those wouldn’t touch it with a 10-foot pole. Some love the ability to connect anywhere and everywhere. Still others find all the options and the work to keep up overwhelming. If you stand firmly with that second group, never fear, you may be surprised to find you like social media more than you think.
In honor of Social Media Day this Sunday, I hope to encourage those who are holding out to give it a try. You might just find that having new profiles with few followers is actually a blessing in disguise.
The most obvious advantage to being new on social media is the ability to make mistakes.
When you’re new or haven’t given your profile an update in a while, you probably have very few followers or fans. That can be frustrating, but flip the coin to the positive and you’ll realize you have a golden opportunity. You can try new things and see what works (and what doesn’t!) with less scrutiny. This gives you the chance to craft a solid strategy that will be in place when more followers come around.
Actionable Item: Play around with when, what, and where you post while you’re new. Try out different times of the day and different days of the week until you find the time when your audience is most receptive. Try posting pictures, solid text, articles, and questions to figure out what kinds of post your audience responds to best.
While you’re trying out different kinds of posts, you can also work on your ‘voice’. Every social media network is different and it will take a minute to figure out how your brand’s voice works on each one you choose to be a part of.
Actionable Item: Try out different ways to present your content on various networks. Try your hand at humor, honest advice, etc. Find what you feel comfortable with that resonates with your audience.
The greatest (and often overlooked!) advantage to being new on social media is the ability to really connect with each individual who follows you. When your follower count grows you can’t respond to every single person. That truly would be overwhelming!
However, when that follower count is low, you can reach out and build a relationship with those individuals. Your early followers are often going to be your biggest fans, so these relationships could turn your early followers into brand advocates who will help grow your business.
Actionable Item: Set aside some time every day to thank any new followers and let them know you appreciate them connecting with you. As necessary, take a minute to send a thoughtful response to any messages, comments, or tweets you receive.
This Social Media Day, take a minute to appreciate the advantages of being the new kid on the block in the world of social media. With time you’ll see the results of putting in that hard work and you’ll wonder how you ever found it so hard to set aside the time.
How are you celebrating Social Media Day? Which social media networks are you trying out this year?