The Interface Financial Group, the world’s only invoice discounting franchise, has selected 919 Marketing, a national, full-service marketing and public relations (PR) firm specializing in franchises, as its public relations Agency of Record in North America. As such, 919 will lead all U.S. public relations strategy and media relations efforts for IFG starting in January 2011.
IFG was established thirty-nine years ago, and has locations in major cities in the United States, United Kingdom, Canada, Ireland, New Zealand, Singapore and Australia. It has PR agencies in the UK and Australia already. This venture with 919 Marketing will be the company’s first organized foray with an agency into media relations in the United States and Canada.
‘Invoice discounting is very popular in Europe but the concept and our business aren’t as well known in the United States,’ says IFG’s president David Banfield. ‘When 919 Marketing approached us we were quickly interested because they’ve been able to create and sustain awareness for so many other franchises. We are excited to have their team’s firepower on our side as our American PR agency.’
IFG has been honored as both an Entrepreneur Franchise 500 winner and one of the best ‘101 Home-Based Franchises’ for the past five years. IFG franchisees practice invoice discounting, which is a form of short-term funding used to improve a company’s cash flow, with local small and medium sized businesses. Unlike factoring, invoice discounting is transactional (so companies use it as often as they need it) and allows a company to immediately fund up to 90% of its value in unpaid current invoices.
‘IFG is a viable, recession-proof business for professionals looking for a new business venture, and its international success over the last three decades is proof of that,’ says 919 Marketing founder and CEO David Chapman. ‘We’re eager to make IFG more well-known as a result of our efforts.’
As a 919 Marketing client, IFG joins a long list of nationally recognized franchise brands including Senior Helpers, one of the fastest growing in-home senior care franchises, Doctors
Express, the nation’s first walk-in urgent care franchise, and Fibrenew International, a global leader in plastic and leather restoration.
For more information on 919 Marketing, please visit www.919marketing.com.
For more information on The Interface Financial Group, please visit www.interfacefinancial.com.
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About 919 Marketing Company:
919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.
919 marketing provides strategic planning, public relations, interactive marketing and creative development services ‘ each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com.
About Interface Financial Group:
The Interface Financial Group (IFG) is North America’s largest alternative funding source for small business. IFG provides short-term working capital funding in the form of a unique Invoice Discounting service. The company serves clients in the manufacturing, service, and construction sectors. Interface operates from a base of 140+ franchise offices in the United States, Canada, Australia, New Zealand, Singapore, The Republic of Ireland and The United Kingdom. IFG’s innovative Invoice Discounting service is a fast and easy way to turn receivables into cash.
For more information, visit www.interfacefinancial.com.