Over the past decade as the Founder and CEO of 919 Marketing Company I’ve had the opportunity to work with an eclectic roster of emerging franchise brands – from high-tech to health care, hair care to elderly care. What I’ve found out is this – most emerging franchise brands (and large franchise brands for that matter) view franchise marketing as a mystery rather than mastering it to drive real business results.
In this webinar titled “The Top Ten Marketing Tips For Emerging Franchise Brands,” I’ll give you solid tips on developing a strategic marketing plan, finding and using low cost data analytics tools, developing target audience personas or profiles, brand positioning and validation, content marketing strategies and how to measure and refine your marketing programs based on clearly stated metrics.
-David Chapman, CEO & Founder